Tuesday, February 7, 2023
News Smart Brand To Make Only SUVs Going Forward

Smart Brand To Make Only SUVs Going Forward

smart may be down in North America but they certainly are not out as they are working on a new SUV


  • smart pulled out of Canada and the US last year and will not return.

  • Daimler and Zhejiang Holding Group are behind the smart Automobile Co., Ltd.

  • The electric SUV will be built on Geely’s SEA platform.


The smart fortwo made something of a mild splash when it was first introduced in Canada and the US. Interest was high in the quicky ultra-compact car however interest dwindled soon enough given North America’s insatiable thirst for SUVs. In an unfortunate twist, smart will move away from building small cars and reinvent itself as a builder of SUVs.

smart fortwo IZEV Program
smart fortwo | Photo: smart

The smart Automobile Co., Ltd. is a joint venture between Mercedes-Benz and Geely and together will design and build smart’s new SUV. Specifically, Benz will design and support development for the new vehicle while Geely will provide the building blocks. The vehicle will be assembled on Geely’s SEA platform (Scalable Electric Architecture). In fact, prototypes have already been built.

smart electric SUV | Photo: smart

Although the new smart vehicle will be an SUV, it will remain true to its original focus which is first and foremost about urban mobility. Daniel Lescow, Vice President of Global Sales, Marketing & After-Sales bei smart Automobile Co., Ltd, explains in a LinkedIn post: “The potential is vast, not only in Europe but also in China. SUVs are becoming the most popular of all passenger vehicles in China. But don’t worry, our new SUV won’t just be for China – we’ll be bringing it to European markets, too, where I’m certain it will be a huge success.”

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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