Saturday, July 31, 2021
News Smart Brand To Make Only SUVs Going Forward

Smart Brand To Make Only SUVs Going Forward

smart may be down in North America but they certainly are not out as they are working on a new SUV


  • smart pulled out of Canada and the US last year and will not return.

  • Daimler and Zhejiang Holding Group are behind the smart Automobile Co., Ltd.

  • The electric SUV will be built on Geely’s SEA platform.


The smart fortwo made something of a mild splash when it was first introduced in Canada and the US. Interest was high in the quicky ultra-compact car however interest dwindled soon enough given North America’s insatiable thirst for SUVs. In an unfortunate twist, smart will move away from building small cars and reinvent itself as a builder of SUVs.

smart fortwo IZEV Program
smart fortwo | Photo: smart

The smart Automobile Co., Ltd. is a joint venture between Mercedes-Benz and Geely and together will design and build smart’s new SUV. Specifically, Benz will design and support development for the new vehicle while Geely will provide the building blocks. The vehicle will be assembled on Geely’s SEA platform (Scalable Electric Architecture). In fact, prototypes have already been built.

smart electric SUV | Photo: smart

Although the new smart vehicle will be an SUV, it will remain true to its original focus which is first and foremost about urban mobility. Daniel Lescow, Vice President of Global Sales, Marketing & After-Sales bei smart Automobile Co., Ltd, explains in a LinkedIn post: “The potential is vast, not only in Europe but also in China. SUVs are becoming the most popular of all passenger vehicles in China. But don’t worry, our new SUV won’t just be for China – we’ll be bringing it to European markets, too, where I’m certain it will be a huge success.”

Trending Now

There will be Three Versions of the Volkswagen ID. Buzz

The retro-styled ID. Buzz goes on sale in Europe next year, 2024 for North America. Versions will include “ride-pooling”, ride-hailing, and cargo. Level...

GMC Cuts Rear Heated Seats from Sierra 1500

This is likely due to the chip shortage. This is not the first feature GM cuts from some of its vehicles. As you read...

Rivian Sends in Trademark Apps For Six New Nameplates

New applications take brand from R3 to R6 with trucks and crossovers Points to more electric pickups and SUVs Some sharp-eyed digital searchers have...

Hennessey Celebrates 30 Years With 1,000 hp Anniversary Camaro

Company started with 3000GT, Now Making 1,000 hp + Monsters Just 30 special Exorcist Camaros to be built John Hennessey is celebrating 30 years...

New Report Says Toyota Has Moved From Clean Car Leader to Working to Delay Them

Toyota introduced the first hybrids, but has pursued fuel cells over batteries Report says automaker actively working to slow EV mandates For years, Toyota...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.