Tuesday, January 31, 2023
News Smart Launches the #1

Smart Launches the #1

Smart reinvents itself as an EV brand and its first vehicle will be called #1


  • Smart now belongs to Mercedes-Benz and Geely equally.

  • The #1 will be assembled on Geely’s modular Sustainable Experience Architecture (SEA).

  • The new Smart #1 is headed to Europe and China.


No, the name is not a typo. The new EV from Smart as part of the joint venture between Mercedes-Benz and Geely is really called the #1 (hashtag 1). The small electric SUV will launch later this year and be sold in Europe and China.

Smart #1 | Photo: Smart

The #1 will arrive later this year and will compete with a number of small premium electric cars such as the Honda e. Sadly, these micro or urban EVs are foreign concepts in North America so there’s no hope we’ll ever see the return of the Smart brand on our shores.

The Smart #1, when introduced as a concept, was touted as an SUV however the images just shared by the auto company seem to show a 5-door hatchback body similar to that of the Mini Cooper 5-door. Nevertheless, the #1 will be the first vehicle from the revived brand, all of which will be designated by the “#”.

Smart Concept #1 | Photo: Smart

“As the first product set to launch following the brand’s renewal, the Smart #1 perfectly combines electric-drive technology and premium quality,” Daniel Lescow, Smart vice president of global sales and marketing, said in the release as reported by Automotive News.

Smart #1 | Photo: Smart

Smart Concept #1 | Photo: Smart

Smart Concept #1 | Photo: Smart

Trending Now

The Genesis X Convertible Concept Will Enter Production as a Halo Car

The brand’s CEO made the announcement during the Genesis dealer meeting. This model could be priced around $200,000 to $300,000. No specifications have...

Most Popular Cars in the United States in 2022

The Ford F-Series dominates the list of the most popular cars in the United States in 2022. Strong sales gains for Tesla Model...

Audi unveils the Activesphere concept, a spectacular 5-door coupe that transforms into a pickup

The concept is based on the PPE platform. Could Audi build a true offroad EV 4x4? The concept transforms into a pickup truck.   Audi...

The Suzuki Jimny is going electric, but don’t expect it in North America

The Suzuki Jimny EV won't come to North America. The little SUV is still part of the kei car category in Japan. The...

MINI 2023 Lineup: Models And Changes Overview

The MINI Clubman is no longer available in Canada. Simplified equipment group lineups across the model line. New colours, new features, and of...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.