Roof-related issues continue for hot-commodity SUV
Ford will offer buyers compensation for the delays
Ford is continuing to have issues with the eagerly-anticipated new Bronco SUV, and while deliveries are finally set to start in June, some buyers will have their desired configurations pushed back to model year 2022. So Ford is offering up some compensation.
Ford reported the latest production updates to customers and dealers through a letter, Automotive News reports. It indicated that two of the roof choices, the modular painted top and the dual roof top would be delayed to MY 2022 because of issues with the supplier of the roofs. To compensate, Ford will let customers have until April 8 to change their order to the base moulded in colour hardtop option, allowing them to get their Ford Bronco sooner. Those who order a hardtop will get a $450 sound-deadening headliner free says the report.
Other gestures for US customers can include up to $1,000 in FordPass Rewards points, good for oil changes, accessories, and other dealer purchases. Ford will also give those pushed to 2022 price protection. All of the US Bronco customers will get a $250 voucher for the Bronco Off-Roadeo driving school. Compensation for Canadian buyers could vary, said the report.
AN reports that Ford said it has turned 125,000 of 190,000 Bronco deposits into firm orders, with 73 percent taking the four-door, 60 percent going for the 2.7L V6, and most taking the top four trims. Of the 40 percent taking the smaller 2.3L engine, roughly half (18 percent of total orders) have picked the manual transmission.