The first vehicle will be released in 2025.
The joint venture will form a new yet-to-be-named company.
Sony’s had its eye on the car business for many years.
To many, Honda is lagging behind the competition when it comes to EVs. They have one, the cool Honda E, but it is market limited. Honda has decided that partnerships are the best way forward as they’ve brokered a plan with GM for future EVs. Now, they and Sony will develop one or more of their own.
The agreement is simple enough. Honda has nearly 75 years of car-building experience with facilities in every corner of the world. Over at Sony, their expertise lies in image sensors, telecommunications, and entertainment. Together, they will launch a vehicle by 2025.
“Sony’s purpose is to ’fill the world with emotion through the power of creativity and technology,” Sony CEO Kenichiro Yoshida says in a statement as shared by The Verge. “Through this alliance with Honda, which has accumulated extensive global experience and achievements in the automobile industry over many years and continues to make revolutionary advancements in this field, we intend to build on our vision to ‘make the mobility space an emotional one,’ and contribute to the evolution of mobility centered around safety, entertainment and adaptability.”
“The New Company will aim to stand at the forefront of innovation, evolution, and expansion of mobility around the world, by taking a broad and ambitious approach to creating value that exceeds the expectations and imagination of customers,” says Honda CEO Toshihiro Mibe. “We will do so by leveraging Honda’s cutting-edge technology and know-how in relation to the environment and safety, while aligning the technological assets of both companies. Although Sony and Honda are companies that share many historical and cultural similarities, our areas of technological expertise are very different. Therefore, I believe this alliance which brings together the strengths of our two companies offers great possibilities for the future of mobility.”
