Thursday, February 25, 2021
News Sony Will Not Mass-Produce Vision-S Concept Car

Sony Will Not Mass-Produce Vision-S Concept Car

Sony won’t become an automaker despite the Vision-S Concept looking ready for the real world


  • Sony will use to concept to test various driving technologies.

  • The car was unveiled at the 2020 CES.

  • The Vision-S Concept was fine-tuned by Magna Steyr.


It was a year ago that Sony surprised many at the 2020 CES with the reveal of their attractive and “normal” looking Vision-S Concept. Earlier this month, it seemed like a given that Sony was entering the EV-building-and-selling business as they driving shared footage of their concept. Apparently, this will not be the case.

Sony Vision-S Concept – Sony

At least, not yet. The words used by a Sony representative when speaking to Car and Driver seem to hint that it’s not completely game over:   “At present, we have no plans to mass-produce or sell the vehicle. With mobility expected as a major megatrend into the future, we’re exploring how Sony can contribute in a meaningful way to the era of autonomous driving.”

It would seem that the Vision-S Concept was conceived, and fine-tuned by Magna Steyr, as a test-bed for driving technologies currently being developed by Sony. The car’s autonomous driving tech relies on 40 sensors including four lidars which enables Level 2 self-driving. Soon enough, Sony hopes to upgrade the system to a Level 4.

One has to wonder if Sony is preferring to prepare for the mass-adoption of autonomous cars. These cars may very well use their technology, as well as feature their world-famous PlayStation gaming console.

Sony Vision-S Concept – Sony

Sony Vision-S Concept – Sony

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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