Thursday, August 5, 2021
News Sony Will Not Mass-Produce Vision-S Concept Car

Sony Will Not Mass-Produce Vision-S Concept Car

Sony won’t become an automaker despite the Vision-S Concept looking ready for the real world


  • Sony will use to concept to test various driving technologies.

  • The car was unveiled at the 2020 CES.

  • The Vision-S Concept was fine-tuned by Magna Steyr.


It was a year ago that Sony surprised many at the 2020 CES with the reveal of their attractive and “normal” looking Vision-S Concept. Earlier this month, it seemed like a given that Sony was entering the EV-building-and-selling business as they driving shared footage of their concept. Apparently, this will not be the case.

Sony Vision-S Concept – Sony

At least, not yet. The words used by a Sony representative when speaking to Car and Driver seem to hint that it’s not completely game over:   “At present, we have no plans to mass-produce or sell the vehicle. With mobility expected as a major megatrend into the future, we’re exploring how Sony can contribute in a meaningful way to the era of autonomous driving.”

It would seem that the Vision-S Concept was conceived, and fine-tuned by Magna Steyr, as a test-bed for driving technologies currently being developed by Sony. The car’s autonomous driving tech relies on 40 sensors including four lidars which enables Level 2 self-driving. Soon enough, Sony hopes to upgrade the system to a Level 4.

One has to wonder if Sony is preferring to prepare for the mass-adoption of autonomous cars. These cars may very well use their technology, as well as feature their world-famous PlayStation gaming console.

Sony Vision-S Concept – Sony

Sony Vision-S Concept – Sony

Trending Now

Volkswagen Group’s Porsche, Audi, and Volkswagen Expect Chip Shortage Issues in the Near Future

Volkswagen managed record profits in the first half of 2021. The German automaker expects difficulties in this third quarter into September. Volkswagen estimates that...

2022 Acura NSX Type S Confirmed As Final Model Run

The 2022 Acura NSX Type S will boast more power, quicker acceleration and sharper handling. Only 350 units of the Type S will...

Chevrolet Planning Over A Dozen SEMA Entries, Teases Something Big for Tomorrow

Chevy bringing more than 12 concepts and personalized models to November SEMA show Will award 4 prizes to top-judged Chevrolets After a year off...

Automotive Supplier Says Chip Shortage Could Last Longer Than Pandemic

Global shortages of semiconductor chips continue to hamper auto industry Automakers looking at ways to solve supply issues A company that provides connectivity and...

New 2022 Hyundai Santa Fe XRT Details Shared

The trim is a rugged appearance package upgrade. The XRT is based on the SEL version with the Convenience package. For SUVs buyers, an...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.