Thursday, June 24, 2021
News Stellantis Open to Jeep Cherokee Name Change Says CEO

Stellantis Open to Jeep Cherokee Name Change Says CEO

Jeep Cherokee may get new name

  • Cherokee Nation principal chief suggested a change was due last month

  • Stellantis CEO Tavares says if there is a problem, they will solve it


Late last month, the principal chief of the Cherokee Nation said that it was time for Jeep to stop using the Nation’s name on its vehicles. Now the CEO of Stellantis has said that the automaker is open to the change, and that the two groups are now having talks about the progression.

“I’m sure this comes from a place that is well-intended, but it does not honour us by having our name plastered on the side of a car,” chief Chuck Hoskin Jr told Car and Driver in a written statement, adding that “the best way to honour us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness.”

When asked in an interview by the Wall Street Journal if Jeep would be willing to change the name of the Jeep Cherokee and Grand Cherokee, Stellantis CEO Carlos Tavares said that “we are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries.”

“At this stage, I don’t know if there is a real problem. But if there is one, well, of course we will solve it,” Tavares said. Tavares is not personally involved in the talks.

In response to the news, a spokesperson for the Cherokee Nation told the WSJ that “the Cherokee Nation has an open dialogue with Stellantis leadership, and look forward to ongoing discussions. We appreciate Stellantis’ reaching out and thoughtful approach on this.”

Jeep has used the Cherokee name on millions of vehicles since 1974, with the line expanding in 2013 to include the Cherokee and Jeep Grand Cherokee SUVs.

 

Trending Now

Hyundai’s Ioniq 5 Suffering Coolant Leaks That Could Potentially Lead To A Fire

Hyundai has acknowledged the issue. The coolant leak seems caused by a faulty water pump. The all-new -all-electric Ioniq 5 was officially introduced back...

Next-Gen USPS Trucks Built in SC Using Ford Drivelines

Ford will supply engines, motors, and other components Oshkosh building postal fleet in new SC plant starting 2023 Oshkosh Defense is building the next...

Fisker Ocean SUV Production Begins On November 17th, 2022

It will be assembled at Magna’s carbon-neutral facility in Graz, Austria. The Ocean SUV will be built on a Fisker modified Magna-developed electric...

2022 Kia Soul Gets More Features, Fewer Pedals

Soul gets new Kia badge and lower trims get loads of stuff Manual transmission LX model gone for new year Kia is giving the...

Watch: Porsche 911 Turbo S Takes On Ferrari F8 Spider in Open-Top Drag Race Battle

Two convertible titans race for straight-line superiority Pro racer Daniel Abt behind the wheel of the 911 Looking at a hot high-performance convertible and...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.