Saturday, April 10, 2021
News Stellantis Open to Jeep Cherokee Name Change Says CEO

Stellantis Open to Jeep Cherokee Name Change Says CEO

Jeep Cherokee may get new name

  • Cherokee Nation principal chief suggested a change was due last month

  • Stellantis CEO Tavares says if there is a problem, they will solve it


Late last month, the principal chief of the Cherokee Nation said that it was time for Jeep to stop using the Nation’s name on its vehicles. Now the CEO of Stellantis has said that the automaker is open to the change, and that the two groups are now having talks about the progression.

“I’m sure this comes from a place that is well-intended, but it does not honour us by having our name plastered on the side of a car,” chief Chuck Hoskin Jr told Car and Driver in a written statement, adding that “the best way to honour us is to learn about our sovereign government, our role in this country, our history, culture, and language and have meaningful dialogue with federally recognized tribes on cultural appropriateness.”

When asked in an interview by the Wall Street Journal if Jeep would be willing to change the name of the Jeep Cherokee and Grand Cherokee, Stellantis CEO Carlos Tavares said that “we are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries.”

“At this stage, I don’t know if there is a real problem. But if there is one, well, of course we will solve it,” Tavares said. Tavares is not personally involved in the talks.

In response to the news, a spokesperson for the Cherokee Nation told the WSJ that “the Cherokee Nation has an open dialogue with Stellantis leadership, and look forward to ongoing discussions. We appreciate Stellantis’ reaching out and thoughtful approach on this.”

Jeep has used the Cherokee name on millions of vehicles since 1974, with the line expanding in 2013 to include the Cherokee and Jeep Grand Cherokee SUVs.

 

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