As we leave the pandemic behind, consumers are getting ready to spend.
In the US, the car business has already reached pre-pandemic levels.
Lamborghini is at the top of the list of revenge spending trends while Rolls Royce seriously trails behind.
We can all see and feel it, and it’s really good. Summer is right around the bend; just as pandemic restrictions are easing everywhere. Many of us have put off big purchases over the last 15 months or and we’re itching to spend big. The study authors refer to this desire to buy as “revenge spending” and some brands are looking at potentially huge gains.
2021 Kia Telluride Nightfall Edition | Photo: Kia
Top Agency and their Top Data team, according to their press release, have “analyzed aggregated GPS data from visits to 35 car brands to compare which are getting the most vengeful foot traffic compared to pre-pandemic figures.”
Here are the numbers:
TOP 10 CAR BRANDS WITH MOST REVENGE SPENDING
(visits are above pre-pandemic figures)
Lamborghini – 12.0% above normal
Kia – 7.13% above normal
Mitsubishi Motors – 6.54% above normal
Buick – 6.19% above normal
General Motors – 5.27% above normal
Cadillac – 4.51% above normal
Mazda – 3.85% above normal
Jeep – 2.43% above normal
Hyundai – 2.34% above normal
Dodge – 2.32% above normal
CAR BRANDS CLOSE TO RECOVERY
(visits are within 10% of pre-pandemic figures)
Honda – 0.02% below normal
Tesla – 0.10% below normal
Chrysler – 0.60% below normal
Porsche – 1.22% below normal
Chevrolet – 2.52% below normal
Ford – 2.85% below normal
Subaru – 3.28% below normal
Nissan – 3.70% below normal
Audi – 5.04% below normal
Toyota – 9.36% below normal
TOP 5 CAR BRANDS WITH LOWEST RECOVERY
(visits are over 10% below pre-pandemic figures)
Roll-Royce Motor Cars – 52.75% below normal
BMW – 24.79% below normal
MINI – 15.66% below normal
Mercedes-Benz – 14.11% below normal
Acura – 11.68% below normal
