Thursday, January 20, 2022
News Subaru Has 45,000 Back Orders in the US

Subaru Has 45,000 Back Orders in the US

Ultra-lean production at Subaru shocked by the chip shortage which will cause its sales to decline once more

  • Inventories are down to a 5-day supply.

  • Normal levels are at 45 days.

  • The global chip shortage is to blame.

Subaru was on a near three decade long run with consecutive sale increases. The marathon came to an end in 2020 due to the global pandemic and the microchip shortage. The issues continue in 2021 where Subaru once held a 45-day supply, they are now down to only five days’ worth.

Subaru Unveils Solterra Electric SUV in Los Angeles

And it’s not getting better as Subaru is tallying on an extra 10,000 vehicle orders per month that it is unable to deliver. In fact, as it stands, Subaru has a 45,000-vehicle backlog in the US. For the moment, all the Japanese automaker can do is keep assembly lines running and deliver what they can.

“We still have uncertainty in front of us, considering the semiconductors situation,” Nakamura said to Automotive News (subscription required). “So it might be difficult to recover that in December or January. So we are seeing a gradual increase of inventories and gradual recovery of supplies. And that is going to take about a year.”

Subaru hopes to return to normal inventory levels in 2022. Unlike the 45-day supply, they will aim to have a 30-day supply to better respond to market demands.

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


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