Subaru is affected by supply chain issues
The backlog increases by about 10,000 cars each month
The company only has enough stock to cover 5 days of sales, instead of the usual 45 days
Like most of its competitors, Subaru is struggling to build cars at the moment due to supply chain issues caused by the pandemic.
The shortage of semi-conductors is hitting Subaru pretty hard, so the company cannot produce enough vehicles to keep up with demand.
For the United States alone, Subaru is 45,000 cars behind on its orders and the stock at dealers is only enough to cover 5 days of sales, where dealerships usually held enough cars for 45 days of sales prior to the pandemic.
The number of cars on backorder is greater than the number of vehicles Subaru sold in the US in November, which was 33,045, a 35% drop compared to November of 2020.
The ongoing production issues and the unfaltering demand for new vehicles mean the backlog is increasing at a rate of around 10,000 vehicles per month.
The automaker’s CEO, Tomomi Nakamura, says that it could take Subaru up to a year to rebuild its dealer inventory to the level it was at before the pandemic, so the company’s troubles are not over yet.
This backlog in orders and the lack of cars to be bought off the lot have hurt Subaru’s sales in the United States, with 3% less cars sold to date in 2021 than at the same period in 2020.
The brand’s most popular models, and the ones most affected by the backlog, are the Outback and the Forester, which have currently sold 141,000 and 140,000 units respectively in the US for 2021.