- Subaru announced the plan to electrify its fleet;
- By 2030, 40% of it will be electric or hybrid electric vehicles;
- Five years later, in 2035, Subaru plans to be fully electrified.
This year, the Japanese manufacturer Subaru will finally take a crucial step towards very partial electrification of its range, thanks to the introduction of the Crosstrek Hybrid. However, Subaru is far from substantial electrification of its fleet, a goal that has just been clarified in the middle of January 2020.
Indeed, the manufacturer published this morning a press release announcing the intention of Subaru to sell at least 40% of electric or hybrid electric vehicles by 2030. Subaru even wants electrification to be integrated into all of its vehicles before the middle of the 30s. In other words, Subaru intends to be fully electrified by 2035, regardless of the type of electrification installed onboard.
What does that mean in the short, medium and long term? Subaru, of course, wants to switch to electric mode, but for the next few years, the brand’s strengths such as constant-time all-wheel drive, 4-cylinder boxer mechanics or even the EyeSight safety system will all continue to evolve until the arrival of their electrical technology.
Subaru is already actively working with its partner Toyota to develop a first purely electric crossover to be marketed by the two brands, a project that is reminiscent of the Toyota 86/Subaru BRZ tandem.
Subaru also talked about its sales targets up to 2050. Senior management plans to reduce average CO2 emissions (from new vehicles) by 90% or more from 2010 levels.