Rivian will be looked upon as initiating the race for the electric pickup. In the meantime, the Rivian R1T goes camping
The now very famous electric vehicle start-up company, Rivian, continues to make waves. Both the Rivian R1T pickup and R1S SUV are hotly anticipated and as though that wasn’t enough, Rivian’s already showcasing some of the very real possibilities for its products. In this instance, it’s all about the camper option.
Rivian is doing more than simply shoving the full-size pickup segment status-quo. Not only has it sparked a revolution in what’s possible, it is reinventing the pickup’s once narrow definition. Rivian markets the R1T as an “adventure vehicle” and not a work truck or a means to haul and tow. This novel approach ties beautifully into this intriguing camper option.
They’ve not only worked on various modular box systems for future owners, they’ve now gone and integrated a prototype camp kitchen built into a tunnel located between the cabin and the box. The concept is a slide-out cabinet complete with an induction cooktop, built-in sink, dish rack, five-gallon water tank, and storage.
Rivian released a video called “cooking in the wild” where staff members went on a camping trip to Arizona to try out and showcase the R1T’s camper configuration. Earlier in June, pictures of the camping were published.
This entire concept is extremely appealing. Even if they camper option doesn’t sell, the image set forth by the video and pictures will sell the truck.