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New Cars Every Automaker Needs in 2019

2019 New Cars Every Automaker Should Build Next Year
We look at what each automaker should make as a new year's resolution with 2019 news cars we'd like to seem them build. The new year is upon us. Hundreds of millions of new year's resolutions will be made tonight and broken by the end...

MINI brings 4 special editions at LA Autoshow, confirms JCW GP for 2020 launch

Best-selling cars in Canada 2018 - Mini
MINI will be bringing four special editions cars to the Los Angeles Auto Show next week and, at the same time, confirms the launch of the MINI John Cooper Works GP for 2020. These four special editions highlight the brand's interest in customizing their models....

Tweet to Test Drive: A new way to shop from MINI

MINI USA Tweet to Test Drive Campaign
With the evolution of the ways to communicate these days it is quite normal that companies seek to reach more consumers than ever before. This is obviously the case of car manufacturers who are already very present on the multiple social media platforms around...

Mini Remastered by David Brown

Mini Remastered David Brown
If you’re thinking this sounds a lot like Rob Dickinson’s Singer’s mantra when it comes to Porsche 911s, you’d be on the right track. The difference obviously lies in the donor car. David Brown however also builds bespoke cars called the Speedback GT. Picture an...

The 8 Most Impressive Technologies Financed by Urban-X

You probably didn’t know this, but British automaker MINI has a venture capital arm called Urban-X that aims to help startups bring their technologies to market. More specifically, Urban-X will invest up to $ 100,000 in businesses that are in the early stages of...

Urban-X is MINI’s way of Developing the Future

Intelligent mobility, autonomous driving, connectivity… Automakers love these keywords. They are at the heart of most manufacturer’s long-term strategy as they shell out millions if not billions of dollars trying to figure out what tomorrow’s consumer will want. MINI on its own doesn’t have the...

The Brief: 2018 MINI Countryman S E

2018 MINI Countryman S E
Big price, medium fun, small returns I’ve shown lots of tough love for recent MINI products and I think it was and still is warranted. The moment MINI returned to Canada more than 15 years ago, I was enthralled, and excited. My first “new” MINI...

Top 10: Best Super Bowl Car Commercials

With the 2018 Super Bowl approaching we wanted to look back at some of the best Super Bowl car commercials from the past. In no particular order here they are. Volkswagen Passat (Super Bowl XLV - 2011) https://youtu.be/FCDKQaH2-_s Hyundai Genesis (Super Bowl 50 - 2016) https://youtu.be/wapLaF5jmrU Audi (Super Bowl...

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