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The 8 Most Impressive Technologies Financed by Urban-X

You probably didn’t know this, but British automaker MINI has a venture capital arm called Urban-X that aims to help startups bring their technologies to market. More specifically, Urban-X will invest up to $ 100,000 in businesses that are in the early stages of...

Urban-X is MINI’s way of Developing the Future

Intelligent mobility, autonomous driving, connectivity… Automakers love these keywords. They are at the heart of most manufacturer’s long-term strategy as they shell out millions if not billions of dollars trying to figure out what tomorrow’s consumer will want. MINI on its own doesn’t have the...

The Brief: 2018 MINI Countryman S E

2018 MINI Countryman S E
Big price, medium fun, small returns I’ve shown lots of tough love for recent MINI products and I think it was and still is warranted. The moment MINI returned to Canada more than 15 years ago, I was enthralled, and excited. My first “new” MINI...

Top 10: Best Super Bowl Car Commercials

With the 2018 Super Bowl approaching we wanted to look back at some of the best Super Bowl car commercials from the past. In no particular order here they are. Volkswagen Passat (Super Bowl XLV - 2011) https://youtu.be/FCDKQaH2-_s Hyundai Genesis (Super Bowl 50 - 2016) https://youtu.be/wapLaF5jmrU Audi (Super Bowl...