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AJAC Announces Winners of the 2024 Canadian Car of the Year Awards

At the opening of the Canadian International Auto Show, the Automobile Journalists Association of Canada (AJAC) announced the winners of the 2024 Vehicle of the Year Awards.   Winner in the Canadian Car of the Year category: Toyota Prius. Winner in the Canadian SUV of...

Is a Toyota GR Prius the New Dawn?

Toyota has just shared this simple image via a press release with little more to go than the title which reads: A New Dawn is Coming. It’s up to us to figure it out we guess… https://motorillustrated.com/toyotas-prius-grmn-a-production-performance-oriented-variant-on-the-horizon/123537/   Based solely on the LED daytime running lights, our...

Toyota’s Prius GRMN: A Production Performance-Oriented Variant on the Horizon?

Toyota is reportedly working on a production version of its performance-focused Prius GRMN, based on recent speculations surrounding the upcoming model.   The Prius 24h Le Mans Centennial GR Edition, currently a concept, hints at a high-performance Prius production model. The potential Prius GRMN may...

2023 Toyota Prius Prime Review: Sexy Fast Prius!

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2023 Toyota Prius Prime Pros - Standard AWD for non-Prime versions. - PHEV Prime provides 72 km of range! - No kidding, it’s dead sexy.   2023 Toyota Prius Prime Cons - Seats lack lumbar support. As an automotive journalist with a deep passion for cars, I've always been fascinated by...

The 2024 Toyota Prius Prime: Now Available in Canada

2023 Toyota Prius Prime
Toyota's 2024 Prius Prime, the popular plug-in hybrid, is now available for purchase in Canada, offering unmatched efficiency, power, and advanced features.   ·      The Prius Prime delivers an EV range of 72 km, a combined 220 horsepower, and an efficient 1.8 Le/100 km consumption. ·      Available...

2023 Toyota Prius Prime First Drive Review: The Upcoming Cult Car

2023 Toyota Prius Prime
The 2023 Toyota Prius Prime starts at $33,445 in the United States and at $39,850 in Canada, freight and delivery charges included. Improved range, improved looks, improved driving dynamics. Front pillars create blind spots, pricing has gone up significantly, noisy engine under acceleration. The...

All-New 2023 Toyota Prius Priced from $36,490 in Canada

FWD versions are no longer available. The new pricing structure equates to a base price that is $7,000 higher than the previous one. We’ve just returned from the new 2023 Toyota Prius first drive event and for the most part, we are impressed with...

2023 Toyota Prius First Drive Review – A Redesign With Ups and Downs

2023 Toyota Prius | Photo: Daniel Rufiange
Del Mar, California - The Toyota Prius gets a makeover for 2023. For this fifth generation, the Toyota Prius Hybrid is probably undergoing its biggest transformation yet. The Prius still has a hybrid powertrain and a plug-in variant will be introduced in the first quarter...

The new 2023 Toyota Prius is Unveiled – UPDATED

This is the hybrid system’s fifth-generation and second-generation TNGA platform. The hybrid version arrives this winter while the PHEV launches next spring in Japan. AWD will be standard in Canada. Toyota has unveiled its all-new Prius and it is a sight to behold. The...

Toyota Could Unveil the New Prius on November 16

The company will show a new hybrid model, which is likely to be the next-gen Prius. The headlamps look similar to the ones found on the company’s bZ electric models. The next Prius will be based on a platform that mixes elements from...