Thursday, January 27, 2022
News Porsche Taycan EV popularity exceeds capacity

Porsche Taycan EV popularity exceeds capacity

Porsche is overwhelmed due to the Taycan's popularity

  • 20,000 units sales goal for 2021 was achieved during the first half of the year

  • Taycan and Taycan Cross Turismo should become the 3rd most popular Porsche vehicle

  • Orders now take up to six months to be fulfilled

The success of the electric Taycan family (comprising the Taycan and Taycan Cross Turismo) is proving too much to handle for Porsche.

The company had underestimated the number of sales these models would attract. Indeed, Porsche planned to sell 20,000 of the Taycan models worldwide for the whole of 2021, but they had already reached this number before the middle of the year.

Total sales for this year could double that first goal, reaching 40,000 units. This could make the Taycan family the 3rd best selling product of the German automaker.

The Taycan’s popularity is a good sign for Porsche since the company has announced its plan to modify its lineup, putting the emphasis on electric cars in the current decade, while phasing out its gasoline and hybrid powertrains.

2021 Porsche Taycan first EV to use the innovative payment system on Electrify Canada network
2021 Porsche Taycan first EV to use the innovative payment system on Electrify Canada network | Photo: Electrify Canada

Many thought this was a risky move, since the automaker is known for its boxer six cylinder engines and powerful cars, but apparently buyers aren’t turned off by the lack of an engine in their Porsche.

Orders for the Taycan and Taycan Cross Turismo should be delayed by about six months because Porsche doesn’t have the production capacity required to keep up with the model’s unexpected popularity.

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