One dollar per minute when the battery reaches 90 % of its capacity.
Other non-Tesla vehicles will soon reach the Supercharger network.
This new policy encourages users to only get the energy they need to continue their journey.
Earlier this week, Tesla updated its billing policy for its fast-charging stations, a financial incentive to encourage network users to only take the energy they need to continue their journey.
And it’s a trend that’s likely to catch on with the accelerating adoption of EVs in North America. Tesla’s new policy will apply to owners of Tesla vehicles when they want to recharge their vehicle’s battery beyond the 90% mark. Above 80%, the charging speed is greatly reduced to preserve the integrity of the battery.
Tesla has also indicated that this policy, which adds a dollar surcharge for every minute of use (between 90 and 100%), will only apply to busy charging stations, although at the time of writing, the brand’s strategists had not really defined the criteria for a station to be considered “busy”.
For the time being, this one-dollar-per-minute surcharge is unlikely to discourage users who prefer to leave with a full battery, although it will be interesting to see how users of the continent’s most extensive network react to this new policy.
And with several competing brands set to join Tesla’s range of charging stations – with the adoption of NACS technology – the network may well be busier than expected. Will other automakers follow suit with their own financial surcharge policies? Unless Tesla comes up with a single strategy to encourage electric vehicle owners to leave when the battery reaches 80% or 90% capacity?
Will users of these charging stations be willing to pay an average of US$20 and stay on site for almost half an hour longer, only to drive off with a “full” vehicle? As for those vehicles whose recharging speed is not as high as that of more recent models, is there a strategy in place for those users who will require more time?
These are some of the questions that will need to be clarified in the weeks and months ahead.