Tesla Falls to Sixth as Ford Emerges ZEV Leader in Canada

• Ford captured 12.9% of Canadian EV sales in Q2 2025, up from 6.8% in 2022.

• Tesla’s share declined to 7.8% after holding nearly 47% of the market three years ago.

• Chevrolet grew from 0.1% to 16.8% market share in two years, led by the Equinox EV.

Ford led Canada’s zero-emission vehicle (ZEV) market in the second quarter of 2025, capturing 12.9% of total sales, according to new data from S&P Global Mobility. The automaker’s rise comes as Tesla continues a three-year slide, falling to sixth place with just 7.8% of the market.

Chevrolet (9.7%), Kia (9.5%), Toyota (9.3%), and Hyundai (8.7%) filled out the top five, creating a tightly packed field of contenders in a market that has rapidly expanded. Tesla, once the dominant player, held nearly half the Canadian ZEV market in early 2022 but has since seen its share decline to less than one-fifth of that total.

These dramatic changes are a result of consumer choice and product availability. There are now nearly 120 ZEV models available in Canada, nearly triple the 40 models on offer in 2020, according to Natural Resources Canada.

“Three years ago, when Tesla commanded nearly half the Canadian market, the next five brands made up about 32% of the EV market,” said Sam Fiorani, Vice-President of Global Vehicle Forecasting at AutoForecast Solutions. “Those brands acquired half of Tesla’s lost market share and other brands grew to fill the other half. The market is growing beyond the biggest players and spreading out.”

The losers

Tesla began 2022 with 46.7% of the Canadian ZEV market, probably thinking they’d never fall from the position, which dropped to 31.9% in 2023 and further declined to 25.2% at the beginning of 2024. By Q2 of 2025, the company had just 7.8% share. Ford, by contrast, saw its market share grow from 6.8% in early 2022 to 12.9% in the most recent quarter. The company’s share peaked at 11.6% in Q4 2024 before climbing further.

“Increased market competition and rising prices on Tesla’s part have eaten away at the brand’s share over the last three years,” Fiorani said. “While all other brands have slowly grown in that time, no one competitor can be pointed to as the reason for Tesla’s losses, however Ford has been the beneficiary in recent quarters.”

Then there’s Chrysler. Its EV market presence has nearly disappeared. Its share dropped from 3.6% in Q1 2022 to 0.4% in Q1 2024, where it has since remained. The brand currently sells only the Chrysler Pacifica Hybrid.

The winners

Among those, Chevrolet has shown the most rapid growth, according to S&P. The brand held just 0.1% of the market in Q1 2022, but climbed to 8.2% in Q3 2022 and surged to 16.8% in Q4 2024. General Motors, Chevrolet’s parent company, said it sold 16,989 Equinox EVs in 2024, accounting for more than half of all Equinox sales in Canada that year.

GM now offers 13 electric nameplates across Chevrolet, GMC, and Cadillac. The company led the Canadian EV market in total volume for the past three quarters, with EVs now representing 8.7% of its overall sales. More than 60% of GM EV buyers are new to the company’s brands, GM Canada said in a recent statement.

Source: Automotive News