What’s remarkable, other than the car itself, is how strong the interest continues to be for Tesla’s not-really-affordable affordable electric car. Despite an average transaction price well over $60,000, the Model 3 is crushing all would-be competitors including the far more attainable Nissan LEAF, which sits in 2nd place.
In fact, the Tesla Model 3 has been the best-selling EV in Canada for the last three months with year-to-date (YTD) sales of 6,271 units. To put this into perspective, this is scarcely a few hundred units less than MINI as a whole, more than 50% more than Jaguar’s sales and about 2.5 times more than Fiat, Alfa Romeo and Maserati combined.
Clearly, pricing is not an issue. The Chevy Bolt, which many complain is too expensive, was outsold more than 2-to-1 in November and YTD, only 2,408 have found owners.
Ol’ Musk knows what he’s doing to be certain however we’re curious to see if this trend will continue in the coming year to 18 months. To that, Elon would probably respond that the Model Y, to be built at Gigafactory 1 by the end of 2020, will simply take its place…