Thursday, January 21, 2021
News Tesla Sales Struggle as VW ID.3 Hits Market: Report

Tesla Sales Struggle as VW ID.3 Hits Market: Report

ID.3 crushing Tesla in sales in two key markets

  • Real-time data shows Tesla falling hard to VW in Netherlands, Norway

  • ID.3 quickly becoming Euro EV of choice


Once the darling of the market, Tesla‘s Model 3 is now a has-been in a pair of the heaviest EV markets in the world. Sales of the Volkswagen ID.3 are now more than 350 times higher than the Tesla in the Netherlands, and 112x higher in Norway.

Those two markets were looked at specifically for a pair of reasons, in this report from Forbes. One, that they’re among the greenest in the world with Norway posting 60.8 percent of all passenger vehicle registrations for October an electrified one, and the Netherlands not that far off. The second, that they both offer daily registration stats so that the report can focus on this month even just a few weeks in.

Tesla saw big sales last year, posting a total of 367,000 vehicles delivered worldwide. The Netherlands registered 12,482 Teslas in just December of that year.

This year, the report says that Tesla will be down 80 percent in sales in the Netherlands in 2020, and likely the same in Norway. It says that buyers in those countries, now that there are mainstream EV choices, want a Volkswagen and not a Tesla.

The numbers are, well, shocking. A chart in the report says that in the Netherlands 3,945 Tesla Model 3 cars were sold in November 2019. This year so far, just two. Compare that to 717 VW ID.3s, a model still ramping up production. For Norway, last November there were 452 Tesla Model 3s. This year just five, compared with 560 ID.3s. October figures were much the same with the Netherlands moving 25 Teslas to 2,789 Volkswagens and Norway 74 to 2,465.

Falling sales in two of Europe’s important EV markets could signal trouble for the electric automaker as it works to hit a goal of 500,000 deliveries globally this year.

 

 

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