The chip shortage has reduced Mercedes’ production
Demand for Tesla vehicles surged by 76% over last year
Tesla is now the third best selling luxury brand in the US
This situation can be explained in many ways since it is a combination of factors. Indeed, Mercedes’ sales went down while Tesla’s went way up.
Mercedes-Benz has suffered the impacts of the electronic chip shortage, perhaps more so than many other automakers. Thus, its production has been unusually low for 2021 and many of its customers probably decided to buy their next car elsewhere.
Given that electric cars are all the rage right now, many of theses former Mercedes buyers turned to Tesla. In addition, the Californian automaker has been able to find a solution to the component shortage by making its own electronic chips. This allowed the company to maintain a high production volume and fulfill many orders.
Tesla even recorded a 76% increase in its American sales over the same period in 2020, with 230, 855 vehicles delivered, which is 17,147 more than Mercedes managed to sell, despite some sharp increase in the price of many of the American company’s models throughout the year.
This places Tesla in third place in terms of sales for the luxury car market in the United States, behind BMW and Lexus, who respectively registered 245,864 and 259,237 vehicles in the first 9 months of the year.
If this trend continues, Tesla in on its way to overtake both of these competitors and become the best-selling luxury car brand in the United States for 2021.
This situation might not last when the shortage ends and other automakers can resume their regular production levels again, but given the growing popularity of electric cars, Tesla could stay on top of the luxury car game for many years to come.