Wednesday, February 1, 2023
News The 1st Generation Kia Niro Lives on as a Purpose-Built Vehicle

The 1st Generation Kia Niro Lives on as a Purpose-Built Vehicle

Kia’s Purpose-Built Vehicle plans for the Niro begin with a taxi


  • It will be called the Niro Plus.

  • The Purpose-Built Vehicle (PBV) will serve as a taxi in Korea.

  • The PBV is longer and taller than the original Niro.


The idea behind Kia’s PBV efforts is to supply various services and businesses with a vehicle tailored to their needs. The 1st generation Niro, henceforth known as the Niro Plus, will be the first vehicle adapted to meet these needs.

Kia Niro purpose-built vehicle (PBV)| Photo: Kia

In order to fit the bill, the Niro Plus is 10mm longer and 80mm taller than the standard vehicle and has also been modified in such a way as to focus on the job it needs to fulfill. And its first job will be as a taxi in Korea. Its interior features thinner seats, and less trim on the doors for more space, while the driver will have access to an integrated All-in-One Display that will include all relevant information for taxi drivers such as navigation, taximeter app, and more.

Sangdae Kim, Head of Kia eLCV Business Division, commented: “Kia is transforming its business strategy to focus on popularizing EVs, and introducing new mobility products that are tailored to the needs of users in markets around the world. The Niro Plus is our first step into the world of PBVs, a market that holds great potential for future development.”

Kia’s first dedicated PBV will launch in 2025. The Niro Plus, which will be available with an ICE or as an EV, is earmarked for specific markets. No word yet if that includes North America.

Kia Niro purpose-built vehicle (PBV)| Photo: Kia

Kia Niro purpose-built vehicle (PBV)| Photo: Kia

Kia Niro purpose-built vehicle (PBV)| Photo: Kia

Kia Niro purpose-built vehicle (PBV)| Photo: Kia

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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