Every new model from now on will be an EV.
Acura wants millennial buyers who still care about driving performance to buy the Integra.
It’s here and well maybe we’ve (I’ve) been too harsh on the Integra. Acura’s goals for the Integra were and are manifold Including signaling the end of new models from Honda’s premium brand powered solely by an internal combustion engine.
In this respect, the Integra’s job is not only to rekindle passions for the brand by reviving an old nameplate but it’s meant to be the marker where Acura turns over a new leaf in its history. On top of this, it needs to become the starting point, the first step into the Acura family for consumers who will hopefully remain loyal to the brand in the future.
“Positioning the Integra is really an important thing, as a true gateway to the brand, and a worthy successor of the original Integra,” Emile Korkor, assistant vice president of Acura national sales, told Automotive News.
Much is riding on the new Integra’s shoulders and so far, Acura is happy with the interest and hype the new model, for its name mostly, has generated. The good news is that the bulk of orders are being made for versions with the three-pedal transmission… A three-pedal transmission that will probably bow out of circulation along with the final new ICE Acura…
2023 Acura Integra | Photo: Acura
