The 2023 Toyota RAV4 Starts at $35,534 in Canada

• The RAV4 has been crowned best selling non-truck vehicle in Canada again last year.

• Six trim levels and three powertrains are offered on the 2023 RAV4.

• All prices include $1,930 for freight & PDI as well as dealer fees of up to $899.

The Toyota RAV4 continues to be the best-selling vehicle in Canada, with the exception of full-size trucks.

This compact SUV enters the 2023 model year with a wide choice of trim levels, powertrains, and optional packages that will be described here.

Let’s start by taking a look at the regular RAV4 models powered by a 2.5L four-cylinder engine that generates 203 horsepower and 184 lb-ft of torque.

Gasoline-powered models

The entry-level RAV4 in 2023 is the LE AWD model priced at $35,734. As its name suggests, this version (and every other) of the RAV4 benefits from an all-wheel-drive system that can link the rear axle to the engine when slippage is detected. The LE is also equipped with features such as blind spot monitoring with rear cross-traffic alert, lane-keeping assist, adaptive cruise control, forward collision warning with pedestrian and cyclist detection, automatic high beams, an 8-inch infotainment touchscreen, a 10-year subscription to the Safety Connect system, Apple CarPlay and Android Auto, a 7-inch screen in the instrument cluster, heated front seats, and 17-inch steel wheels with hubcaps.

Stepping up to the $39,294 XLE AWD adds the smart key access system with push-button start, the power liftgate, a 3-year subscription to the Remote Connect services, an 8-way power adjustable driver’s seat, a leather-wrapped heated steering wheel, the Auto up and down feature for all windows, a dual-zone automatic climate control system, a tonneau cover, rain-sensing wipers, a power moon-roof, black roof rails, 17-inch alloy wheels, and chrome accents on the LED headlamps.

The XLE can also be equipped with a Premium Package at the cost of $2,040 which adds SofTex upholstery, a memory feature for the driver’s seat, an engine immobilizer, a cargo net, and 19-inch alloy wheels.

The $42,994 RAV4 Trail is a more rugged version that shares most of the features of the XLE with the Premium Package, except for a few exceptions. Indeed, the RAV4 Trail swaps the XLE Premium’s engine immobilizer and memory seat for a wireless charging pad and a cargo compartment organizer. Unique Trail features include bridge-type roof bars, black-painted 19-inch alloy wheels, and a dynamic torque vectoring all-wheel drive system it shares with the Limited.

Speaking of which, the top-of-the-line trim level for the 2023 RAV4 is the $47,194 Limited. This version includes all of the features found in the XLE Premium in addition to a 360-degree camera system, parking sensors, autonomous braking capability for the rear cross-traffic alert system, wireless phone charging, a hands-free power liftgate, a 10.5-inch infotainment screen with a 3-year subscription to Drive Connect, an 11-speaker JBL audio system, a 12,3-inch screen in the instrument cluster, ventilated front seats, heated rear seats, a power-adjustable passenger seat, a digital rear-view mirror with homeLink, a cargo organizer, chromed door-handles, heated exterior mirrors with puddle lamps, and different LED headlamps.

Hybrid versions

The 2023 Toyota RAV4 is also offered with a hybrid powertrain that uses the same gasoline engine combined with two electric motors in order to deliver 219 horsepower and 221 lb-ft of torque. Since one of the motors is on the rear axle, the AWD system in these models doesn’t have a mechanical link between both axles.

The LE hybrid costs $37,794 and it shares most of its features with the gasoline-powered LE, except for 17-inch alloy wheels, a 4-way adjustable passenger seat, a dual-zone automatic climate control system, black-painted roof rails, and an ECO mode.

The XLE hybrid ($40,934) follows the same pattern by offering the same features as its gasoline-powered counterpart except when it comes to optional packages. Indeed, in addition to the $2,040 XLE Premium package which differs by its 18-inch wheels and LED foglamps, the RAV4 XLE hybrid can be ordered with the Woodland package ($2,190). This package adds a 120-volt power outlet, Woodland-branded floor mats and cargo liner, a cargo organizer, bridge-type roof rails, a TRD off-road suspension, and unique bronze-painted 18-inch wheels.

The $42,734 SE hybrid shares its features with the XLE except for a sport-tuned suspension, black 18-inch wheels, and different LED headlamps.

Stepping up to the $45,634 XSE hybrid brings the same features as the SE in addition to the JBL sound system, a 10,5-inch infotainment screen, the 12,3-inch gauge cluster screen, cloth and SofTex upholstery, the digital rear-view mirror with HomeLink, the cargo organizer, the luggage net, and vertical LED lamps. A $2,560 Technology Package adds 360-degree cameras, parking sensors, rear cross-traffic alert with braking, wireless charging, a hands-free liftgate, the 10,5-inch infotainment system, and the driver’s seat memory.

Finally, the $48,794 Limited hybrid benefits from the same features as the regular Limited except for 18-inch wheels and LED fog lamps.

The RAV4 Prime

The 2023 Toyota RAV4 Prime is the plug-in hybrid version of the SUV which is equipped with a larger battery that allows up to 68 kilometres of electric driving and an output of 302 horsepower. The RAV4 Prime is offered in two versions:

The SE starts at $52,894 and it includes about the same features as mid-level gasoline and hybrid, such as the power liftgate, the 8-inch infotainment screen, a power adjustable driver’s seat, a heated steering wheel, chromed roof rails, and 18-inch wheels.

The uplevel XSE ($57,734) adds wireless charging, a larger screen in the instrument panel, SofTex upholstery with heated rear seats, a digital rear-view mirror with HomeLink, and 19-inch wheels. A $5,390 Technology package also brings rear cross-traffic alert with braking capabilities, a 360-degree monitor, the hands-free lift-gate, a 120-volt power outlet, the JBL sound system, steering mounted shift paddles, ventilated front seats, a head-up display, and a panoramic sunroof.