Saturday, December 2, 2023
News The 2024 Toyota Prius Prime: Now Available in Canada

The 2024 Toyota Prius Prime: Now Available in Canada

Toyota’s 2024 Prius Prime, the popular plug-in hybrid, is now available for purchase in Canada, offering unmatched efficiency, power, and advanced features.


·      The Prius Prime delivers an EV range of 72 km, a combined 220 horsepower, and an efficient 1.8 Le/100 km consumption.

·      Available in SE, XSE, and XSE Premium models starting at $39,050.

·      The vehicle features Toyota Safety Sense 3.0, multimedia system integration, and a contemporary interior.


Now that the Toyota Prius Prime is available in Canada, Cyril Dimitris, Vice President of Toyota Canada Inc., highlighted that the Prius Prime represents Toyota’s ongoing commitment to environmental sustainability.

The 2024 Prius Prime’s powertrain combines a 150 horsepower 2.0L gas engine with a 161 horsepower electric motor-generator system, producing a combined 220 horsepower. This marks a considerable advancement from the earlier models. Its top-tier lithium-ion battery promises an electric-only range of up to 72 kilometers and can be fully charged in just four hours. For extended travels, the vehicle seamlessly transitions to its hybrid mode, ensuring drivers never have to worry about running out of charge.

From a design perspective, the Prius Prime boasts an impressive 0.27 Coefficient of Drag, optimizing fuel efficiency. Built on the Toyota New Global Architecture-C platform, the vehicle’s design minimizes weight and maximizes rigidity, ensuring a stable and quiet drive.

2023 Toyota Prius Prime First Drive Review: The Upcoming Cult Car


Inside, drivers are treated to a luxurious experience. The cabin, spacious enough for five adults, features high-quality materials and the latest in tech amenities. The integrated Toyota Multimedia system is compatible with both Apple CarPlay and Android Auto. Additionally, safety remains a priority, with the inclusion of the Toyota Safety Sense 3.0, a comprehensive airbag system, and multiple driver assistance features.

2023 Toyota Prius Prime

Offered in three specific models – SE, XSE, and XSE Premium – the Prius Prime ensures a tailored experience for all enthusiasts. The Toyota Prius Prime starts at 39,050$ in Canada, and the most expensive XSE Premium trim will run you 47,550$. All trims are eligible to a 7,500$ provincial-government backed incentive in Quebec.

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