The All-Electric 2024 Fiat 500e is Coming to America

The official launch of the new production version Fiat 500e will take place at the 2023 edition of the LAAS.

Fiat has struggled for years in North America.

The all-new 2024 Fiat 500e battery electric vehicle, which has just debuted at the 2022 Los Angeles Auto Show, marks the return of sorts of the iconic Italian brand on North American soil. This is Stellantis’ best chance at reviving Fiat on our shores.

Fiat’s CEO and Global Stellantis CMO, Olivier Francois, is very excited about this new addition to the FIAT family. He says that the new 500e embodies the brand’s commitment to sustainability and Italian design.

“Since 1899, FIAT has played a role in developing mobility, not only delivering vehicles to the masses but also pursuing a social mission and riding the wave of ’what’s next,’” said Olivier Francois, FIAT CEO and Global CMO Stellantis. “Today, more than ever, we are facing a global revolution, which means that customers are looking for more than just a car and we intend to embrace their changing needs. The new 500e is more than a car, it is a social project to feed America’s appetite for change toward sustainable mobility. We want to introduce America to EVs with our icon, the Fiat 500 because this is the right thing to do. On a corporate side, we need to trailblaze new pathways and it will be a privilege for our New 500 to help lead change. On the human level: it is a commitment to taking customers into the future of mobility… again.”

On the LAAS floor, Fiat has introduced three unique one-off versions of the new 500e in the Armani, Kartell and, Bvlgari to capture the Italian spirit and sustainable design, fashion, and luxury.

500 Giorgio Armani

Fiat and Armani have teamed up to create the Fiat 500e, a special edition of the iconic Fiat 500 that embodies the style and elegance of the Italian fashion house. The exterior of the car features laser-engraved metal with microchevron detail and a two-tone effect, while the “GA” logo is featured on the wheel design and customizes the fabric of the soft top.

The interior is upholstered in certified full-grain natural leather from Poltrona Frau in “greyge” color with microchevron wool bands. The sinuous and sculptural dashboard insert was inspired by the elegance and contemporaneity of Armani/Casa line.

500 Kartell

Fiat’s 500e is a one-of-a-kind car that takes a unique approach to material use. The exterior of the car features a “monoblock colour” concept, where different types of materials are interpreted in the same Kartell Blue colour. The most symbolic elements of the exterior include components made from recycled polycarbonate.

The interior of the car contrasts sharply with the exterior, providing a clear and light environment. Just like the chairs from the latest Kartell collection, the interior features tactile textile plastics made from 100% recycled polypropylene.

B.500 “MAI TROPPO”

The interior of this Fiat 500e uses the finest materials, with unique finishes that recall the vivid, unmistakable combinations of colours and motifs that exalt Bvlgari’s Roman origins. The Fiat 500e features a saffron-coloured pearlescent paint, an iconic shade at Bvlgari inspired by the chromatic variegation of Roman sunsets. This effect is enhanced by a nuance in the paint produced by a professional hands-on technique. In addition to the gold paint, the Fiat 500e has side sills and front moldings processed using a glazing technique; specifically designed wheels in the form of a star, the historical symbol of Bvlgar. The wheels also feature black lacquer with gold trim an aside. As a result, the Fiat 500e is a truly one-of-a-kind vehicle that embodies the best of Bvlgari’s Roman heritage.

The interior features teal leather seats feature gold details, diva embroidery, and scarf inserts. A removable brooch with semi-precious stones is mounted in the center of the steering wheel, made by the master goldsmiths at Bvlgari. The interior is decorated mostly with semi-precious stones: amethyst, topaz, and citrine. And by the way, “MAI TROPPO” means “never too much”.

The new 500e will arrive in North America in Q1 of 2024.