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NewsThe All-New 2024 Toyota Land Cruiser Goes Live on August 2nd

The All-New 2024 Toyota Land Cruiser Goes Live on August 2nd

It’s altogether possible that the return of the Land Cruiser will be the biggest story to come from Toyota this year


  • The world-premiere will be livestreamed.

  • Expectations are insanely high.

  • August 1st at 9 pm for us.


The Toyota Land Cruiser, a name that resonates with generations of automobile enthusiasts, was first introduced by Toyota in 1951, a product of Japan’s post-war reconstruction. Initially designed specifically as a utilitarian vehicle for military and industrial use, its robustness, reliability, and off-road prowess led to its public debut in 1954.

Toyota Teasing Next-Gen Land Cruiser Once Again

Over the decades, the Land Cruiser has evolved through numerous iterations, each solidifying its status as one of the most revered off-road vehicles globally. Despite its evolution, the Land Cruiser has retained its core traits of durability and unmatched off-road capabilities, leading to its significant presence in regions where driving conditions are harsh and challenging, such as Australia’s Outback, Africa’s Savannah, and the Middle East’s deserts.

To SUV and off-roading enthusiasts, the Land Cruiser is an embodiment of adventure and resilience, with equals found only in the Jeep Wrangler and Land Rover Defender. Its robust character and the ability to traverse challenging terrains have earned it a loyal fan base. For Toyota, the Land Cruiser signifies the brand’s dedication to quality, durability, and reliability.

The Land Cruiser, while not the bestselling model, has become a crucial part of Toyota’s identity and heritage, embodying the automaker’s prowess in creating vehicles that can withstand time and elements. And the next new Land Cruiser will build upon all this and move the truck forward.

We’ll find out more on Wednesday, August 2, 10:00 a.m.-10:20 a.m. JST (August 1st, 9:00 pm).

2024 Toyota Land Cruiser | Photo: Toyota

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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