- “Coupé” and three-row versions are being explored.
- Aston Martin says there won’t be a smaller SUV than the DBX in their line-up.
- The DBX could represent 50% of AM’s sales soon after its launch.
SUVs, tired of being just “SUVs”, have grown various body-styles over the last decade or so. BMW was one of the first automaker to test the waters and the ensuing BMW X6 Sport Activity Coupe, while physically controversial at best, did pave the way for many other automakers. Coupé versions of classic SUVs have become fairly common and now, it would that Aston Martin intends on following the trend with their upcoming DBX.
The wave of luxury SUVs has taken over the industry. In fact, with the sole exception of McLaren, every “mass” production luxury automaker has caved in. The second round of this trend is the raked-rear fastback-style styling which all automakers are referring to as Coupés. BMW’s on board, so’s Mercedes-Benz, Porsche, Audi calls them “sportback” and even Infiniti will join the pack soon. This has led Aston Martin into thinking that this is the way to go in the DBX’s future.
In a chat with GoAuto.com.au, Aston Martin Lagonda executive vice-president and chief creative officer Marek Reichman revealed that the don’t plan on entering the smaller luxury SUV market and take on the likes of the Porsche Macan. But they will follow BMW’s example and introduce an X7-type SUV based on the X5. In other words, a three-row Aston Martin DBX is a real possibility.
Of the DBX, Reichman said: “Of course, the core is always important; DB11 was important to start this second century with a new car. But DBX is fundamental. We’ve invested in a brand-new factory in Wales to build this car. It’s a volume product that will see us grow the company and the business.”