The Buick division already has a strong lineup of utility vehicles in North America, but these days, a car brand needs to have a very strong lineup to appeal to a wide range of consumers.
Later this month, Buick will launch its first-ever sleek-roof crossover worldwide, a vehicle that, according to the GM Authority website, will be called the Buick Envista. The vehicle in question has already been shown unofficially by the Chinese authorities, but details and all liveries will be shown at the official unveiling.
It’s too early to tell if it will be added to the North American lineup, but at the time of writing, Buick’s local wing does not have a coupe SUV in its ranks.
Unofficial photos showed a vehicle with an unusual design for the brand, with the headlight clusters repositioned lower in the bumper with the LED daytime running lights mounted higher on the hood end. The front grille is imposing, while at the rear, the chrome finish at the C-pillar confirms that the automaker is still committed to its “floating” roof design.
In principle, this new product would be positioned between the Encore GX and the roomier Envision. As GM Authority recalls, a mock-up of the same sharp crossover was spotted in the Detroit area last month, the vehicle that could even serve as a springboard for the three-shielded brand’s new visual signature.
The vehicle is reportedly based on the same platform as the Chevrolet Seeker, another compact crossover that could potentially be added to the bow-tied automaker’s North American lineup.
Under the hood, the SUV could inherit the turbocharged 3-cylinder engine from the Encore GX or the 2.0-litre turbocharged 4-cylinder engine bolted under the hood of the Envision. We’ll know more at the official presentation of the latter later this month.
Source: GM Authority