Tuesday, October 4, 2022
News The Chrysler Pacifica’s And Its Windsor On. Plant’s Future Hanging In The...

The Chrysler Pacifica’s And Its Windsor On. Plant’s Future Hanging In The Balance

With the Dodge Grand Caravan’s current generation coming to an end, FCA needs to work out its minivan strategy soon for the Chrysler Pacifica’s and its builders’ sake.

The Dodge Caravan started a segment and although the minivan category is losing ground and market share, FCA still owns it. The current Grand Caravan is so old our memory doesn’t go that far back. Even so, it’s still a best-seller, and at the very least, crushes the Chrysler Pacifica assembled on the same line. Something needs to happen soon if FCA hopes to keep its position and sell minivans.

Grand Caravan sales plummeted by 30% in Canada in 2018 while Pacifica numbers stayed flat. The Dodge did outsell the Chrysler 5 to 1. So far in 2019, Grand Caravan numbers have dropped more or less the same amount while the Pacifica in more than 50% behind its 2018 numbers. US results are nearly as bleak but the volume is considerably greater. This downward trend is unlikely to shift and this is where the Windsor On. Plant’s future seems uncertain.

First however, the Chrysler Pacifica/Dodge Grand Caravan duality needs to be addressed. Essentially, the Dodge is from the paleolithic era while very few people care for the Pacifica. In a news story by Automotive News Canada, an interviewee says something about FCA replacing the Grand Caravan with a Pacifica-based vehicle and calling it Voyager. This is all kinds of wrong.

Primo: FCA cannot drop the Grand Caravan name. It is synonymous with the minivan and if FCA is to sell a minivan, it needs to keep the name. Think how stupid Ford looked when they dropped the Taurus name…

Duo: If a Pacifica-based vehicle is to be introduced, it should keep the Pacifica name. Very few consumers care or know about the Pacifica, with about an equal number of them remembering that the original Pacifica was an SUV. Forget about Voyager.

Trio: Rumours that FCA was toying with introducing AWD to the minivan need to come true. If pricing can be kept on a reasonable scale, they should follow Toyota’s scheme and offer it as an option on all trims, from the most basic version.

The bottom line should be this: FCA builds a new Dodge Grand Caravan using the current Pacifica minivan (drop the PHEV iteration, plan on an EV), and morph the Pacifica into a luxury SUV which will share components with the next Dodge Durango. No doubt the new Dodge Caravan will sell as well or better. And! The new Pacifica SUV will handily crush the Pacifica minivan’s sales. This way, Windsor stays in business.

If anyone at FCA needs me, feel free to drop me a line.

Trending Now

The Popularity of the Chevrolet Bolt EV and EUV Duo is Increasing

The electric revolution is well and truly underway at General Motors, with the first vehicles based on the new Ultium platform having already found...

Faraday Future Raised $100 Million Ahead of the Launch of the FF91

The company reported having financial problems earlier this year. About $100 million has now been raised out of the required $325 million. The...

Valérie Limoges Makes History in the Nissan Sentra Cup

For the first time in Canadian racing history, a female driver has clinched a class title in Canadian road racing. When Quebec’s Valérie Limoges and...

Bentley Bentayga S and Azure Add Sport and Comfort to Big-Buck SUV

A pair of new trims enhance the hybrid Bentayga in two different ways Both get more power and extended EV range The Bentley Bentayga...

Mopar Lets You Make Any Dodge Challenger a Widebody

Factory parts let you make your Challenger Wider Upgrades offered include hood, Redeye nose Thanks to Mopar's Direct Connection parts catalogue, everyone can now...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.