Wednesday, February 28, 2024
News The "Drive Forward" Initiative: FCA Canada’s Incentive Program To Help Consumers

The “Drive Forward” Initiative: FCA Canada’s Incentive Program To Help Consumers

In these tough times, the emphasis is on incentives and FCA Canada’s taken the lead with its “Drive Forward” initiative

  • 120 days without making a payment.

  • Improved shop-from-home functions directly available online.

  • FCA’s efforts probably won’t go unchallenged by the competition.


Many of you, sitting comfortably at home in front of your computers, had possibly planned to purchase or lease a new vehicle this year. The current climate isn’t exactly ideal for shopping however, car companies are working hard on creating better conditions for consumers. This means that many carmakers are proposing deferred payment plans, lower rates as well as sweetening the deal in various other ways In the incentives race, FCA’s “Drive Forward” initiative has taken the lead.

Nearly all car manufacturers have announced various measures to help alleviate the financial burden that can be car payments. Most offer a 3-month payment deferral option on a finance plan, a similar 1-month deal on a lease, as well as lower interest rates on specific models. In this uncertain climate, FCA’s initiative will offer well-qualified buyers no payments for up to 120 days on all 2019 and 2020 FCA models and 24/7/365 Roadside Assistance Program.

You can now, online, fill in a credit application, appraise your vehicle trade-in and real-time chat with FCA retailers. You can find a specific piece of inventory on a preferred dealers’ lot and figure out different payment options.

In order to get the word out, FCA will launch thirty-second Jeep and Ram brand spots which will feature OneRepublic’s new track “Better Days.” We think this program, with its 4-month payment break and an uplifting song, will be mimicked by other OEMs as we continue to fight the COVID-19 outbreak.

2020 Ram 1500 EcoDiesel | Photo: Ram

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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