Sunday, October 2, 2022
News The Fiat Pulse Abarth is the Shot in the Arm the Brand...

The Fiat Pulse Abarth is the Shot in the Arm the Brand Needs in North America

It would make too much sense for Fiat to introduce the Pulse to the US and Canada, especially in Abarth form


  • Currently, the new Fiat Pulse is only offered in Brazil.

  • The Pulse is a Nissan Kicks-sized small crossover.

  • The Abarth version will spice it up.


Fiat needs more than a shot in the arm if it hopes to survive much longer in North America. Over the last 11 years in Canada and the US, Fiat has done little more than push the 500 in all shapes and sizes. While the small 500 was novel at first, interest quickly wore off and the 500L and 500X were flops. Perhaps someone should check Fiat’s Pulse.

Fiat Pulse Abarth | Photo: Fiat

Assuming that Fiat wants to stay “small”, there’s no sense rebadging a Cherokee but introducing a new small CUV could be a way to refocus consumer attention on Fiat, and not the played-out 500. Stellantis?

The Pulse would rival the Nissan Kicks and Chevrolet Trailblazer, to name a few options, and would probably do ok. Focusing, once more, the introductory campaign on the Abarth version of the Pulse would, in our opinion, and we can’t help it, raise awareness and pulses…

Fiat Pulse Abarth | Photo: Fiat

At the moment, the Fiat Pulse is assembled in Brazil and only sold in the South American country. Why we bring it up today is because Fiat’s just introduced the Abarth version, the first there since the 2014 500 Abarth. They’ve not shared any details however it’s sure to be good fun to drive and loud.

Fiat Pulse Abarth | Photo: Fiat

Fiat Pulse Abarth | Photo: Fiat

Fiat Pulse Abarth | Photo: Fiat

 

Trending Now

Nearly 75% of Potential EV Buyers Still Want the Dealership Experience

The result of the survey is that buyers want both in-person and online shopping options. More than half of those surveyed think the...

Winter Tire Season is Right Around the Corner

It’s October. The time has come to look at your winter tires Tip: Don’t wait until November to book an appointment or to...

BMW to Launch Entry Level i1 and i2 by 2028

The i1 will come first in 2027. The i2 will follow in 2028. They will both be assembled on BMW’s upcoming Neue Klasse...

Bentley Bentayga S and Azure Add Sport and Comfort to Big-Buck SUV

A pair of new trims enhance the hybrid Bentayga in two different ways Both get more power and extended EV range The Bentley Bentayga...

Wards publishes its list of the 10 best powertrains for 2022

Earlier this week, Wards Auto released its list of the 10 Best Engines and Powertrain Systems of the past year. And as expected, electrification...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.