Friday, January 27, 2023
News The Ford Maverick Might Be The Affordable Small Pickup The Market Wants

The Ford Maverick Might Be The Affordable Small Pickup The Market Wants

Based on leaked images of a pickup tailgate, the Ford Maverick could be the small affordable truck from Ford.


  • Ford confirmed last year that a small affordable truck was coming.

  • A picture of the tailgate seems to confirm the name and size.


At the time, between the 80s and 2000s, the Ford Ranger was one of the most affordable small pickups on the market. The current Ranger, bigger and more expensive, does not replace the previous one. This leaves room for a small truck and looks like it will be called the Ford Maverick.

The 3D image leaked a few months ago and was shared by TFL. But now, it’s the picture of an actual tailgate with the word “Maverick” embossed into it, found on Motor1, that looks to be confirming the rumour that a sub-Ford Ranger sized pickup is not only coming but will in fact go by the Maverick name.

Ford Ranger Ford Performance Level 1 package | Photo: Ford

Ford did confirm back in January of 2019 that a new small pickup, based in the Focus’ platform, was coming. The tailgate in the image looks smaller than the one on a Ranger and the name stamping is very similar to Ranger’s.

The Ford Maverick is expected to launch in 2021 and looks as though it will be built alongside the all-new Bronco Sport at the company’s Hermosillo plant in Mexico. Both will share a common platform (same as Focus) and likely powertrain options.

2021 Ford Bronco Sport | Photo: Ford

This bit of information comes courtesy of a Ford presentation that is currently circulating on the web that positions the would-be Maverick (Whitespace) as a new product for next year. The market is currently without a small truck segment (whitespace) and the Maverick would certainly fill this void.

Ford Hermosillo and Michigan Assembly plants allocations | Photo: Ford

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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