Sunday, June 16, 2024
NewsThe Geneva Auto Show is cancelled forever... in Geneva

The Geneva Auto Show is cancelled forever… in Geneva

  • The Qatar Geneva Auto Show is still planned in November 2025.

  • The COVID-19 pandemic is one of the factors that killed the event.


 

The major auto show circuit was already under threat, even before the COVID-19 pandemic broke out in 2020. The availability of online information was already a detrimental factor for these costly shows, which, year after year, often had to cope with reduced attendance.

However, the global crisis that lasted more than a year sank hopes of reviving some of these traditional shows. One of the crown jewels of these annual gatherings is undoubtedly the Geneva Auto Show, the event that first opened its doors in 1905. Unfortunately, the news is not good for the event held in the Swiss city.

Indeed, the show’s top management has declared that the Geneva Auto Show will not open its doors in 2025, after an event that brought together only a few car brands: Renault, Lucid Motors, and a few Chinese brands. Once a prefect venue where several exotic automotive divisions unveiled their latest creations, the Geneva Show has lost much of its lustre in recent years.

In addition to the last-minute cancellation of the 2020 edition (due to the risk of spreading the coronavirus), the Geneva Show did not open its doors in 2021 and 2022. What’s more, in 2023, the show was moved to Qatar, adding insult to injury.

Alexandre de Senarclens, President of the show’s organizing foundation, declared: “The lack of interest shown by manufacturers in the Geneva Show in a difficult industrial context, competition from the Paris and Munich shows favored by their national industry, and the levels of investment required to maintain such a show, sound the death knell for a future edition”.

Moreover, this same foundation will be dissolved, which is very bad news for those who still believed in the return of the annual event in Switzerland.

The organization of the Geneva International Motor Show in Qatar in November 2025 remains in the plans, however.

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