Thursday, May 6, 2021
News The INEOS Grenadier Prototype Displayed Among Legendary Off-Roaders

The INEOS Grenadier Prototype Displayed Among Legendary Off-Roaders

The Ineos Grenadier looks at home parked beside a Toyota FJ40, a Willys Jeep, and Mercedes-Benz G-Wagen.


  • This is the first time the Grenadier is shown at a public event.

  • The Grenadier is a purpose-built truck inspired by the 1948 Land Rover Defender.

  • Testing of the prototype is already underway.


This weekend’s Concours of Elegance Hampton Court Palace in London is drawing numerous exclusive and special vehicles. One of them is the Ineos Grenadier, a specially designed off-roader designed to tackle all terrains.

Ineos’ display at the event is one for classic sport utility lovers. Positioned alongside the Grenadier is non-other than the first-ever production Land-Rover (registration JUE 477). They are both flanked by a 1980 Toyota FJ40, a 1944 Willys Jeep that served in WWII, and classic 1988 Mercedes-Benz G-Wagen.

INEOS Grenadier | Photo: Ineos

“At the outset of the Grenadier project, we brought some of the great 4x4s of the past into the studio to look closely at what made them so enduring,” said Toby Ecuyer, Head of Design at INEOS Automotive. “And now, it’s fantastic to see Grenadier in the company of these legends. You can see common design traits and proportions, and certainly the same clarity of purpose. I think the Grenadier sits very naturally among these 4×4 icons, and if others agree, then we’ve achieved our design objective.”

The Ineos Grenadier is the brainchild of one Sir Jim Ratcliffe who wanted to build his own classic Land Rover Defender using Land Rover’s design and tooling. As the idea was turned down, he designed and built his own truck which is currently undergoing testing.

“We received some great feedback following our recent reveal of the new Grenadier, and this is now the first time we’re showing the vehicle at a public event in the UK,” said Dirk Heilmann, CEO at INEOS Automotive. “It’s very fitting that the vehicle is being showcased alongside a collection of off-road icons. They have served as the inspiration for the Grenadier project and represent the uncompromising go-anywhere spirit that the new vehicle will deliver for customers around the world. We look forward to assessing the reaction of the show’s many visitors.”

First-ever production Land-Rover | Photo: Ineos

The Concours of Elegance is one of the world’s most celebrated showpiece events for classic and vintage cars. This is where the Aston Martin Victor is being displayed.

Ineos Grenadier | Photo: Ineos

Ineos Grenadier | Photo: Ineos

Ineos Grenadier | Photo: Ineos

Ineos Grenadier | Photo: Ineos

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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