Monday, June 14, 2021
News The Lincoln Continental Is Almost Dead, For The 4th Time. Is This...

The Lincoln Continental Is Almost Dead, For The 4th Time. Is This Really The End?

Likely the best Continental ever, time is running out for the few interested in buying one.


  • The current Continental is a superb modern luxo-barge.

  • The Continental has tops two more model years left in it.

  • Lincoln is only half a step away from being an SUV-only brand.


Update: The Lincoln Continental has been officially discontinued.

We attended the launch of the current 10th generation 2017 Lincoln Continental in California some four years ago and keeping in mind who it was for, we loved it. Huge, quiet, comfortable, luxurious, and powerful but despite all these attributes, Ford’s luxury brand was already elsewhere when they started up the assembly line. Sales were “good” in the first year however by 2019, volume had dropped by about half in Canada in the US. Reports of its demise are not new however Ford Authority has details for those who might be interested in owning one.

Lincoln Continental

According to their story, the last day to order a 2020 Lincoln Continental will be July 31st, 2020. The last day of 2020 Lincoln Continental production will then follow on October 30th. So far, there are no indications that this will mark the end of the Continental as a 2021 model car seems almost a sure bet. That being said, and although 2020 has been an outright mess for all so far, it’s possible that fewer than 4,000 will be sold in the US, and possibly as little as 50 in Canada. So far, less than 1,600 have sold in the US, 20 in Canada.

Should You Buy a Lincoln Continental
Lincoln Continental

With the Lincoln MKZ’s production run set to end for good on July 30th, at the Ford Hermosillo plant in Mexico, it would seem prudent for all to not cancel outright two products in the same year.

Should You Buy a 2020 Lincoln Aviator?

In the meantime, Lincoln is hard at work on their SUVs like the Aviator, Nautilus, Corsair, and Navigator, and generally speaking, they are quite good.

Lincoln Continental

Lincoln Continental

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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