The Polestar Spaces are the company’s equivalent of a dealership
The company now has 3 spaces in Canada
The recycled containers show the automaker’s goal for sustainability
Polestar has just opened its third space in Canada, and this location features a very distinctive architecture.
Indeed, the company chose to repurpose retired shipping containers to build its Montreal space instead of building a new structure from scratch.
A Polestar space is the company’s equivalent of a dealership. Since the brand only sells cars online however, no salesman are employed. In their place, employees can guide buyers through the online ordering process if they prefer a more traditional experience, but the bulk of vehicles sold will be ordered online by people in the comfort of their own home. Customers will also be able to take vehicles for a test drive and the company offers a home delivery and service program for owners that live in a 150 mile (240 kilometers) of a space.
Nonetheless, Polestar wanted to make a big impact with this building, so it chose to forgo traditional building methods in favor of a construction made out of 4 shipping containers and a glass center section. This gives the building a striking look and it highlights the brand’s commitment to sustainability.
This Polestar space is located in Laval, despite being named Polestar Montreal. The facility is on the premises of Volvo Laval, the dealership for Polestar’s sister brand.
The automaker chose Montreal to open its third space after Toronto and Vancouver since Quebec is a crucial province for Polestar due to its adoption rate of electric vehicles that is the highest in Canada.
The addition of the Montreal space means Polestar is now able to cover 85% of the electric vehicle market in Canada and the brand will continue to expand, with 35 new spaces set to open across North-America by the end of 2022.