Monday, June 21, 2021
News The New Ford Bronco’s Goodyear Tires Won’t Read “Wrangler” On Them

The New Ford Bronco’s Goodyear Tires Won’t Read “Wrangler” On Them

Ford has asked Goodyear to modify its Wrangler tire castings to remove the name for tires that will end up on their Bronco


  • You read that right: Ford’s made the request.

  • If we thought the rivalry was strong before, it’s getting intense.

  • Will Denver Broncos fans who drive a Wrangler have to find a new favorite team?


We can’t be entirely surprised that Ford’s gone this far in its efforts to forcefully shove the Jeep Wrangler’s nose into the mud as much as possible. Ford has, in fact, asked Goodyear to modify its Wrangler tire castings so as to remove the name on one side of the tires.

2021 Ford Bronco Goodyear tires | Photo: Ford

The rivalry between these two off-roaders is escalating quickly. Already, on “paper”, the all-new Ford Bronco’s has the Jeep Wrangler cornered, or covered with heavily convincing specs that are often greater than the Jeep’s, and has a look that may very sway many thousands away from the Jeep.

The Drive has reported that Ford’s product coordinator Sam Schembari has indeed confirmed that the request was made, and agreed upon.

2021 Ford Bronco vs. 2020 Jeep Wrangler Spec Comparison

“[The Wrangler name] will be removed from the Goodyear’s sidewall on the outboard side. Bronco customers will not see it unless their tires are off the vehicle and the inboard side is visible,” Schembari told The Drive, adding that the Wrangler name couldn’t be eliminated because it’s “still part of [Goodyear’s] aftermarket branding.”

The 35-inch Goodyear “bad-word” Wrangler tires will end up on many new 2021 Ford Broncos and, well, Ford and Bronco owners, don’t want to be constantly reminded of their mortal enemy.

2021 Ford Bronco Two-Door And Four-Door Models Unveiled

2021 Ford Bronco Two-Door and Four-Door | Photo: Ford

Goodyear Wrangler Tire | Photo: Goodyear

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Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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