The Polestar division announced this week that it had just posted record sales figures for the first four months of the year. The total sales of 13,600 vehicles are not much against a giant like General Motors, but for a manufacturer that started operations only a few years ago, it’s quite a feat.
However, it’s another piece of news about Polestar’s future that may delight electromobilists, but especially Polestar’s top management. Indeed, we learn through this press release that the Polestar 3 crossover will be unveiled next October.
“We believe our future growth will be further accelerated by our entry into the lucrative SUV market later this year, with the October world premiere of the long-awaited Polestar 3 electric performance SUV. The Polestar 3, which will be manufactured in the U.S. and China, will stand out from other SUV offerings and drive our strong growth trajectory into our next phase,” said Thomas Ingenlath, CEO of Polestar.
Recall that the automaker has revised its 2022 sales targets downward from 65,000 to 50,000, a reduction reportedly caused by supply chain constraints, as well as prolonged blockages related to Chinese government COVID-19 outbreaks in China in the first quarter of 2022.
Still, Polestar believes it will be able to meet its goal of selling 290,000 vehicles in 2025, 10 times the number of vehicles sold in 2021.
Presumably, the Polestar 3 crossover will help accelerate the Swedish brand’s sales pace, especially in North America and China. On the other hand, the fact that Polestar is now sold in 23 markets (up from 19 in 2021) puts the division in a good position to reach its goal of being represented in 30 markets by the end of 2023.
