The Purosangue SUV is Unmistakingly a Ferrari

It will be priced from 390,000 euros.
Deliveries are set to begin in the second quarter of 2023.

It’s easy to imagine that the ultra-rich around the globe have collectively broken out their checkbooks for this one. The Ferrari Purosangue SUV is finally here, and it looks to be every bit of a Ferrari in every respect.

The new SUV has the potential to rapidly become the Italian supercar brand’s best-selling model ever but, unlike Lamborghini, Ferrari will not make enough to supply the demand. It is estimated that only 3,000 will be assembled per year meaning that it will take far more than four years to reach 20,000 units, as has the Urus earlier this summer. This is purposefully being done to protect the exclusivity of its products and sales of its core-model sports cars.

Ferrari CEO Benedetto Vigna says, “The Purosangue is a sports car, something unique and distinctive, which is uncompromised on design and engineering.”

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It’s also about performance. The 4,410-lb features a carbon-fibre roof panel to help lower the center of gravity, rear-hinged rear doors, and looks like an evolved and raised GTC4Lusso. It is 4973 mm long, 2028 mm wide, 1589 mm tall, and sits on a 3018 mm wheelbase. It offers seating for four passengers and its trunk volume is set at 473 litres.

The Ferrari Purosangue SUV is powered by a new 715-horsepower 6.5-litre V12 engine that officially makes it the most powerful production SUV in the world, besting the Dodge Durango SRT Hellcat by 5 horsepower. The power is sent to an AWD system which is an evolved version of the one introduced with the FF back in 2011. The transmission is an 8-speed dual-clutch unit mounted on the rear axle. The Purosangue is capable of a top speed of more than 310 km/h (193 mph) and accelerates from 0 to 100 km/h in 3.3 seconds.

At 390,000 euros to start, according to Automotive News, it will be the second-most expensive regular production Ferrari, below the SF90. Pre-orders are already open and demand (more than 2,000 so far allegedly) is so strong that the order books may very soon close.

And lastly, Benedetto asks the following of us all: “Please don’t call it an SUV, because it isn’t. It’s a Ferrari.”