Scott Keogh, Volkswagen America CEO, said that the ID.3’s not coming because the segment is not profitable over here.
The Volkswagen ID.3 is all everyone is talking about since its launch last week at the Frankfurt Auto Show in Germany. The compact hatchback is starting a new era for Volkswagen and everybody wants it.
Over here, in North America, we’re not getting this all-electric hatch but instead the Volkswagen ID.4 (the Crozz Concept), a crossover. This two-row SUV will make its way into dealerships in late 2020 and maybe we will get the ID.3 sometimes between 2021 and 2025, maybe.
That being said, the online publication CarBuzz wanted to get to the bottom of the story with an official answer from Volkswagen as to why the ID.3 was not crossing the pond.
Talking to Scott Keogh, president and CEO of Volkswagen Group of America, CarBuzz managed to get an answer.
“Let’s be honest about the A hatch segment. One segment sells 5 million (compact crossovers). The other segment sells 60,000 cars. I love the A hatch segment. I love the GTI. I love the Golf R. I drive an e-Golf,” said Keogh. “But there is no debate in the world; it is a less profitable and significantly smaller segment. It is particularly hard to price in America compared to an A (segment) SUV. It is a whole different world. For us, it was a no-brainer.”
There you have it folks, the reason why the Volkswagen ID.3 won’t be coming to North America. And we must admit that it does make a lot of sense.
Scott Keogh added: “I think we made the right call.”