Thursday, September 23, 2021
News The State Of The Automobile Industry In The US Over The Last...

The State Of The Automobile Industry In The US Over The Last Decade

Automotive News does the math: The last decade belongs to trucks and SUVs, Volvo outsells Lincoln, Audi rises above Cadillac, and more


  • The last ten years marks the decline of the car in favour of SUVs and truck.

  • GM’s market-share free-fall has come to an end.

  • Roughly three out of four new vehicles sold in the US are still made in North America.


As we approach the end of 2020, the time has come to look back on the last decade and see who won, who’s winning, and who’s lost. It won’t come as a surprise to learn that cars are the true loser in the last decade: Back in 2010, cars held a 51.7% market share only to drop to 24.5% as of this past September.

Automotive News has taken the time to look over data from 2010 and compare it to 2020 numbers and have come up with a number of interesting facts. Their headline speaks to GM’s free-fall were in the 1960s, they held a commanding 50%+ market to 19.1% by 2010. The rapid decline has settled somewhat where they are now at a combined 17% through September 2020.

2021 Chevrolet Tahoe | Photo: Olivier Delorme

Ten years ago, Ford, Chevrolet, and Toyota were tops, and still are today. Ford remains in the #1 spot with a 13.6% share, followed by Toyota at 12.2% and Chevy at 11.6%. Luxury brand sales are strong but the domestic makers are still struggling.

Lexus was #1 in 2010 however they’ve fallen to #3 behind Mercedes-Benz and BMW. Although Audi is #4, well behind Lexus, they’ve passed Infiniti, Acura, and Cadillac in the last decade. Adding insult to injury is the fact that Volvo, which once belonged to Ford, has actually overtaken Lincoln this year after trailing behind for much of the decade.

The big winner is the Ford F-150 which has been the best-selling trunk in the US for 43. In the best-selling car corner, the Toyota Camry continues to rally as the #1 car for 18 years straight.

2021 Ford F-150 Limited | Photo: Olivier Delorme

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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