There Won’t Be A Hot Mazdaspeed3 In Our Future – UPDATE

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Mazda3 Mazdaspeed3
Mazda3 Mazdaspeed3 Rendering | Photo: X-Tomi Design

Despite some reports of the return of a Mazdaspeed3 in the not too distant past, it appears that Mazda’s shut the books on it for good.

Mazda has a problem – many in fact. Their past is riddled with awesomeness and car lovers want new modern versions of all of them. While there seems to be a future for the rotary engine as part of a hybrid-type powertrain, the opposite seems true for Mazda’s hot-hatch, the Mazdaspeed3.

Earlier this year, talks about the return of a VW Golf GTI fighter/killer were headed in the right direction but apparently the winds have shifted. The quasi-confirmed news at the time came from executives in a number of markets voiced their desire to see the car return but in a story by Carsguide, if there were plans for such a car, they’re now dead.

Hiroyuki Matsumoto, head of Mazda global development and product planning, said: “We are capable of creating engine to answer such demands for more power, but at the moment we have no plan to do it.”

Although we are saddened by the news, we can understand that Mazda seriously has its hands full at the moment. Their SkyActiv-X technology is hitting the road in numerous markets, they are working on the rotary-hybrid technology and they are also developing new platforms and powertrains for future products. Said powertrain will be an inline-6-cylinder engine that Toyota has displayed interest in.

Mazda’s also preparing for their 100th anniversary in 2020 which we think will be a launching point for a number of new products, tech and the company’s future.

Update from Mazda Canada: “The Mazdaspeed name no longer works with our brand identity and our approach focused on quality and craftsmanship. That said, this doesn’t mean we wouldn’t do it.”

As we refuse to allow the notion of a sporty hot-hatch version of the Mazda3 to die, shall we then refer to a boosted Mazda3 as “Signature” like the CX-5?

 

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