J.J. Abrams’ Bad Robot will produce the movie.
The Hot Wheels brand was launched 54 years ago.
Did you know that more than 8 billion Hot Wheels toys have been sold globally since the company was founded back in 1968? Thanks to collaborations will all major automakers over the decades, it’s no surprise that the brand is the world’s leading vehicle franchise. The celebrate and capitalize on the still extremely hot and relevant toy, Mattel Films and Warner Bros. Pictures will make a movie.
There’s a very good chance that if you’re on this website that you’ve owned (or still do) several (hundreds) Hot Wheels toys. They have been an integral part of our childhoods (and possibly adulthoods…) and soon enough, they will be featured on the silver screen.
“Growing up, Hot Wheels were more than just cars, they were vehicles for our imaginations,” said Peter Dodd, Vice President of Production, Warner Bros. Pictures. “Today, we at Warner Bros. are thrilled to bring that imagination to the big screen with Robbie Brenner and the creative team at Mattel along with the ingenious minds of J.J. Abrams, Hannah Minghella, and the team at Bad Robot.”
Minghella, Bad Robot’s President of Motion Pictures, adds: “Before Hot Wheels became the global household name it is today, it was the dream of Elliot Handler, who was inventing and building toy cars at home in his Southern California garage. It’s that imagination, passion, and risk-taking spirit that we want to capture in this film.”
A release date is not specified in the Business Wire report.
