Monday, January 17, 2022
News This is Ken Block’s Audi S1 Hoonitron

This is Ken Block’s Audi S1 Hoonitron

Block will take his new S1 Hoonitron and create “Elektrikhana”


  • It’s got AWD thanks to twin-electric motors.

  • Not power numbers but the press release says “power galore.”

  • The Hoonitron is a progressive and modern interpretation of the famous S1 quattro.


News of Ken Block leaving his old pals at Ford for Audi surfaced last September. Fans of the “drift artist” quickly understood that a new Hoon-something was on the way. And here it is: This is the Audi S1 Hoonitron.

Audi S1 e-tron quattro Hoonitron | Photo: Audi

The name Hoonitron is obviously a mashup between Block’s brand and Audi’s ongoing electrification efforts under the e-tron moniker. This electric Audi however isn’t like any others before it though it probably borrows a few elements from the spectacular Audi RS e-tron GT.

“The S1 Hoonitron combines a lot of what Audi was already famous for in the nineteen-eighties,” says Ken Block, whose enthusiasm for Audi’s rally cars was sparked at an early age. “For instance, the car’s spectacular aerodynamics have now been translated into a totally modern form. I think it’s cool that the Audi designers have been inspired by their own past and uniquely transferred the car’s technologies and appearance into the present.”

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Physically, the S1 Hoonitron is inspired by the one that, for many, stands as the ultimate performance car from the last Century, the Audi Sport quattro S1.

“When we first heard about this project, the whole team was thrilled immediately: we had the opportunity to develop a car that combines an icon of our brand with the future,” says Audi’s chief designer Marc Lichte. The challenges were tremendous: “It was about creating a modern, all-electric interpretation of the S1 Pikes Peak. The timeline was extremely tight: while our design process normally takes one to one-and-a-half years, we only had four weeks from the first drawing to the final design. We were constantly in touch with Ken Block and his team and engaged in intensive exchanges.”

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Details and specifications of the S1 Hoonitron are limited to “Two electric motors, all-wheel drive, power galore, a carbon fiber chassis, and the full safety standards,” and that we’ll get to see it at work when Block and his team release their current project called Elektrikhana.

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

Audi S1 e-tron quattro Hoonitron | Photo: Audi

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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