This is part of Hyundai’s massive product offensive.
They plan to sell 1 million EVs per year by 2025.
These plans include Hyundai, Kia, and Genesis.
What was that about Hyundai Week? In a webinar organized by Detroit’s Automotive Press Association, Jose Munoz, Hyundai Motor America’s CEO outlined some of the Korean car company’s plans which include no less than 12 new or enhanced SUVs through 2021.
Our guess is that this number includes the all-new 2022 Tucson, Tucson N as well as two other N performance vehicles, namely the Santa Fe N and Kona N Line. But this is only a snippet of what Munoz shared and what’s been reported by The Detroit Bureau.
Hyundai wants to take the lead in EVs by offering them through its recently announced Ioniq brand. Unlike other car companies, Hyundai will be available for purchase at all dealership throughout the country, and not in designed sub-markets. He specified that the Ioniq brand will be applied to vehicles that are battery-electric only, unlike the Kona for example. While Hyundai will put much emphasis on EVs, hybrids will still be important. As will fuel-cell technology as they continue to be a leader in its development.
Hyundai is also contributing to the US economy by investing more than $400 million in its Alabama assembly plant where the new Tucson will be built. In all, Hyundai employs more than 100,000 people in the country.