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NewsToronto Auto Show Going Virtual, Waiting For Decision on Live Event

Toronto Auto Show Going Virtual, Waiting For Decision on Live Event

2021 CIAS going virtual, but there could still be a traditional show

  • Auto show will be held digitally but having people on the show floor in doubt

  • Other smaller shows waiting on government, automakers


The Canadian International Auto Show will be a go for 2021, but how the Toronto show is held could be much different than previous iterations of the show, says a new report.

Show organizers will have until the fall to decide if the event will be live or online, reports Automotive News. But whichever way they decide, “we will have an event in 2021” director of marketing David McClean said.

McClean told AN that the show was already working on digital options prior to the pandemic, and so they’ll be ready to hold a virtual event over the usual February time period, this time from February 12-21. On top of that development, CIAS is also looking at the viability of the traditional in-person format.

As far as if the show goes on in person, that will depend on the ability of planners to ensure visitor safety, government regulation compliance, and show revenues, though General Manager Jason Campbell told AN it wouldn’t be a purely profit-driven decision.

Automakers, though, might not yet be ready for that large gathering. According to the report, Mazda Canada is already out and Hyundai has plans to put 2021 on hold.

Other smaller shows aren’t able to go virtual, so are waiting to see if Toronto is a go and if so, if automakers will be planning to attend their smaller events. Of course, all hinges on COVID-19 infections and spread remaining at acceptably low levels.

 

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