Monday, June 17, 2024
NewsToyota Land Cruiser Back in Canada After a Near 30-Year Hiatus

Toyota Land Cruiser Back in Canada After a Near 30-Year Hiatus

Likely with hybrid power, the Toyota Land Cruiser will be insanely expensive, but it will sell


  • It was pulled in the US in 2021 and will be back for the 2024 model year.

  • Canadians got the Lexus LX only for all those years.


Born in the early 1950s as a reliable and rugged vehicle built to navigate the harshest terrains, the Toyota Land Cruiser has carved out an enviable legacy that spans over seven decades. This iconic off-road marvel, known for its remarkable longevity and durability, has amassed a global fan base, securing a special place in automotive history.

 

View this post on Instagram

 

A post shared by Toyota Canada (@toyotacanada)

Over the years, however, the Land Cruiser’s presence has been inconsistent in North America. The nameplate was pulled from the Canadian market in the mid-1990s, due to a combination of changing consumer preferences, pricing, and evolving emission standards. Yet, it continued to find a place in American garages until 2021 when Toyota decided to discontinue the model in the United States, citing decreasing sales numbers. The decision was a disappointment for the loyal fan base.

In an unexpected turn of events, Toyota is now preparing to bring back the Land Cruiser to the North American market. This surprising move signifies a potential change in Toyota’s strategy, as it hints at a renewed commitment to cater to the growing appetite for high-performance, off-road vehicles. The Land Cruiser‘s return is not just limited to the United States but, remarkably, extends to Canada – this makes us feel special – thank you Toyota Canada.

1977 Toyota FJ40 Land Cruiser | Photo: Toyota

As of now, details about the Land Cruiser’s North American reincarnation remain scant. However, what can be expected is a vehicle that stays true to its original DNA – a hardy, off-road machine equipped with modern technologies such as hybrid powertrains and loads of features. Toyota’s decision to reintroduce the Land Cruiser speaks volumes about the enduring appeal of this legendary vehicle.

No matter how we slice it, the return of the Land Cruiser signals an exciting chapter in Toyota’s history. More details about this anticipated comeback will emerge soon. Stay tuned.

2022 Toyota Land Cruiser | Photo: Toyota

Advertisement

Trending Now

Matt St-Pierre
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.