Tuesday, July 27, 2021
News Toyota Lead New Vehicle Sales In Canada In Q2 2021

Toyota Lead New Vehicle Sales In Canada In Q2 2021

General Motors still holds the lead after the first half of the year, though.


  • Together, Toyota and Lexus sold 71,845 new cars and trucks in the second quarter of 2021.
  • General Motors took second place with 66,911 sales, while Ford followed in third with 65,820 units sold.
  • The Toyota RAV4 is now the third best-selling vehicle in the country behind the Ford F-Series and the Ram Pickup.

Toyota is the automaker that sold the most new vehicles in the second quarter of 2021 in Canada, but General Motors and Ford are right on its tail.

With 71,845 units sold through Q2 2021, the combined effort of Toyota and its luxury brand Lexus lead the pack, thanks once again to very strong Toyota RAV4 sales, which was the second best-selling vehicle in the country. General Motors took second place with 66,911 sales, while Ford took third with 65,820 sales. Hyundai/Kia/Genesis and Honda/Acura rounded out the top five with 64,093 and 42,500 sales, respectively.

2021 Ford F-150 Tremor | Photo: Ford

Unsurprisingly, the Ford F-Series was the most popular vehicle overall with 29,083 units sold, followed by the RAV4 with 22,243 units. The Ram Pickup racked up 18,417 sales, while 16,196 units of the GMC Sierra and 15,921 units of the Chevy Silverado found new homes.

Obviously due to the COVID-19 pandemic that shut down production lines and dealerships in 2020, every manufacturer and brand posted positive sales results in Q2 2021 compared to the same period last year. Through the first half of the year, only Jaguar posted lower sales compared to the first six months of 2020.

2021 GMC Sierra 1500 | Photo: GMC

In regards to market share, the microchip shortage had a bigger effect on the domestic automakers, as GM’s grip of the Canadian market dropped from 15.2% to 15.1%, while Stellantis’ slid from 12.1% to 10.1% and Ford’s tumbled from 16.2% to 14.0%. Meanwhile, the Japanese and Korean automakers picked up those tasty crumbs, including Toyota/Lexus (from 11.9% to 13.8%), Hyundai/Kia/Genesis (11.4% to 12.3%), Mazda (3.5% to 4.0%), Nissan/Infiniti (from 5.7% to 6.2%) and Subaru (2.8% to 3.2%).

2021 Chevrolet Silverado 1500

We’ll sound like a broken record here, but passenger car sales dropped again in favour of pickups and utility vehicles, their market share diminishing from 21.1% during the first half of 2020 to 18.7% through the same period of 2021.

While Toyota and Lexus together outsold all other automakers in Canada through Q2 2021, General Motors still remains in the lead after the first six months of the year with 129,463 sales. It’s followed by Ford (120,018) and Toyota/Lexus (118,493).

Source: Desrosiers Automotive Consultants

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