Wednesday, August 4, 2021
News Toyota Named Most Valuable Auto Brand

Toyota Named Most Valuable Auto Brand

Toyota, Mercedes ranked most valuable auto brands

  • Toyota snags top spot from Mercedes-Benz

  • Annual report puts valuation on top brands


There is a new automotive brand boss for 2021, as Toyota has passed Mercedes-Benz to be the world’s most valuable auto brand says Brand Finance. It’s the first time for Toyota at the top of the list since 2017, and the automaker could pull ahead depending on how the current chip shortage plays out over 2021.

The annual report calculates brand value using its own methodology along with ISO standards to put a value on the value of the nameplate, not just profits and losses or total stock value though the former does play a part. By that metric, Toyota, with a value of US $59.5 billion, has the highest brand valuation. The report mentions Toyota’s plans to enter the EV market soon along with Subaru, while the automaker’s expectation to see a lower reduction of output related to the ongoing semiconductor shortage also plays a part.

Second place went to Mercedes-Benz, which the report says list 10.5 percent in value to place it at $58b, while behind it were Volkswagen, BMW, and Porsche rounding off the top five. Sixth through tenth were Tesla, Honda, Ford, Volvo, and Audi, with 10th place Audi getting a valuation of $16.7B.

Brand strength, which is based on future estimated strength, current brand perception equity, and other proprietary measures, put Ferrari at the top once again this year, though Maruti Suzuki shot up eight spots to second, Toyota ranked third, Mahindra fourth and Honda fifth.

 

 

Trending Now

Volkswagen Prices Refreshed 2022 Tiguan From $25,995 in U.S.

Tiguan gets facelift for new year Tech upgrades inside, plus lower price for top models Volkswagen's Tiguan is getting a refresh for 2022 that...

Automotive Supplier Says Chip Shortage Could Last Longer Than Pandemic

Global shortages of semiconductor chips continue to hamper auto industry Automakers looking at ways to solve supply issues A company that provides connectivity and...

Hundreds of New Ford F-150s Involved in Train Derailment

More than 400 F-150 pickups could be wrecked in the derailment Trainload of new vehicles went off rails in Missouri Buyers waiting for their...

Bentley Odyssean Brings Stunning Quilting and Tweed to Flying Spur

Model tests new sustainable materials that also add luxury Includes British wool, reduced laquer use Bentley calls its latest special edition a glimpse into...

Demand for Minivans is so Strong They Are Selling for 8% Above Sticker Price

Demand for new vehicles could be driving this trend. Cars, SUVs, and trucks are selling at sticker prices. As well, minivans are undeniably...

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.