Sunday, June 26, 2022
News Toyota President Toyoda Says Tesla Has Yet To Create A Real Business

Toyota President Toyoda Says Tesla Has Yet To Create A Real Business

Despite Tesla market value, Toyota says the EV automaker still needs a kitchen to go with the chef

  • Toyoda said this during a recent financial presentation.

  • Toyota sold 10 million units last year.

  • Tesla plans to build 500,000 this year.

Akio Toyoda, current Toyota CEO and grandson of the giant Japanese automaker, took a swing at Tesla and its CEO, Elon Musk. In a few words, he said that Tesla is like a chef with a single recipe.

What Toyoda is saying somewhat makes sense. In restaurant business terms, Toyota is a full-on kitchen with a menu, a staff, a chef, and much more. Tesla, on the other hand, has little…

Akio Toyoda, Toyota CEO | Photo: Toyota

Business Insider reports that Toyoda said this during Toyota’s second-quarter financial presentation:

“What we have and what Tesla doesn’t have is the units in operation — more than 100 million vehicles out in the world,” he said, before launching into the food-service simile.

Tesla‘s business, if I can say, is a business is like a — you can use the analogy of kitchen and a chef, I think,” he continued. “The kitchen and the chef, they have not created a real business yet or a real-world yet, but they’re trying to trade the recipes. And the chef is saying that, ‘Well, our recipe is going to become the standard of the world in the future.’ I think that is the kind of business they have.”

“Toyota, on the other hand, has “a real kitchen” and a “real chef, too,” he finally added.

Toyota plans to electrify its entire lineup in the near future, which brought on the comparison.

Electric Toyota SUVs | Photo: Toyota via Autohome

Trending Now

The Volkswagen ID. Aero Premiers on June 14th

It will be the first all-electric sedan from VW’s ID. family of EVs. The car that will be unveiled is headed to China. ...

Images of the Upcoming Toyota Crown Have Been Leaked

This sedan-like SUV could replace the Avalon in North America It could offer hybrid and plug-in hybrid powertrains The images show a resemblance...

The Next Generation of the Jeep Cherokee Could be Electrified and Have a Wagoneer Version

The Jeep Cherokee will be entirely revised in 2024 or 2025 The top-of-the-line version could be called Wagoneer This model will feature “heavy...

The New 2022 Lada Granta Comes Without Airbags or ABS Brakes in Russia

The Russian government has loosened safety regulations in order to resume production. Sanctions due to Russia’s invasion of Ukraine cut off access to...

Germany May Not Endorse the Complete Ban of ICEs by 2035

Earlier this month, the EU voted to completely ban ICEs by 2035. Germany believes that niches will continue to exist for ICE. As the...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.