Thursday, September 23, 2021
News Toyota President Toyoda Says Tesla Has Yet To Create A Real Business

Toyota President Toyoda Says Tesla Has Yet To Create A Real Business

Despite Tesla market value, Toyota says the EV automaker still needs a kitchen to go with the chef


  • Toyoda said this during a recent financial presentation.

  • Toyota sold 10 million units last year.

  • Tesla plans to build 500,000 this year.


Akio Toyoda, current Toyota CEO and grandson of the giant Japanese automaker, took a swing at Tesla and its CEO, Elon Musk. In a few words, he said that Tesla is like a chef with a single recipe.

What Toyoda is saying somewhat makes sense. In restaurant business terms, Toyota is a full-on kitchen with a menu, a staff, a chef, and much more. Tesla, on the other hand, has little…

Akio Toyoda, Toyota CEO | Photo: Toyota

Business Insider reports that Toyoda said this during Toyota’s second-quarter financial presentation:

“What we have and what Tesla doesn’t have is the units in operation — more than 100 million vehicles out in the world,” he said, before launching into the food-service simile.

Tesla‘s business, if I can say, is a business is like a — you can use the analogy of kitchen and a chef, I think,” he continued. “The kitchen and the chef, they have not created a real business yet or a real-world yet, but they’re trying to trade the recipes. And the chef is saying that, ‘Well, our recipe is going to become the standard of the world in the future.’ I think that is the kind of business they have.”

“Toyota, on the other hand, has “a real kitchen” and a “real chef, too,” he finally added.

Toyota plans to electrify its entire lineup in the near future, which brought on the comparison.

Electric Toyota SUVs | Photo: Toyota via Autohome

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Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai

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