Thursday, September 23, 2021
News Toyota President Toyoda Says Tesla Has Yet To Create A Real Business

Toyota President Toyoda Says Tesla Has Yet To Create A Real Business

Despite Tesla market value, Toyota says the EV automaker still needs a kitchen to go with the chef

  • Toyoda said this during a recent financial presentation.

  • Toyota sold 10 million units last year.

  • Tesla plans to build 500,000 this year.

Akio Toyoda, current Toyota CEO and grandson of the giant Japanese automaker, took a swing at Tesla and its CEO, Elon Musk. In a few words, he said that Tesla is like a chef with a single recipe.

What Toyoda is saying somewhat makes sense. In restaurant business terms, Toyota is a full-on kitchen with a menu, a staff, a chef, and much more. Tesla, on the other hand, has little…

Akio Toyoda, Toyota CEO | Photo: Toyota

Business Insider reports that Toyoda said this during Toyota’s second-quarter financial presentation:

“What we have and what Tesla doesn’t have is the units in operation — more than 100 million vehicles out in the world,” he said, before launching into the food-service simile.

Tesla‘s business, if I can say, is a business is like a — you can use the analogy of kitchen and a chef, I think,” he continued. “The kitchen and the chef, they have not created a real business yet or a real-world yet, but they’re trying to trade the recipes. And the chef is saying that, ‘Well, our recipe is going to become the standard of the world in the future.’ I think that is the kind of business they have.”

“Toyota, on the other hand, has “a real kitchen” and a “real chef, too,” he finally added.

Toyota plans to electrify its entire lineup in the near future, which brought on the comparison.

Electric Toyota SUVs | Photo: Toyota via Autohome

Trending Now

2021 Ford Mustang Mach-E Recalled in Canada

Ford is recalling roughly 5,000 Mustang Mach-E models in Canada One of the two recalls announced today on the 2021 Ford Mustang Mach-E is...

Every Last New 2023 Cadillac Lyriq Debut Edition Spoken For in Only 20 Minutes

To get on the list, a refundable $100 deposit was required. Deliveries are expected to begin sometime in 2022. New orders for the...

Lotus Reveals Emira V6 First Edition Spec and Price

V6 Emira starts from a ton of British Pounds The 400 hp arrives first, four-pot models come later next year Lotus has confirmed the...

Ken Block Swaps Ford for Audi

Famous Ken Block is famous for hooning about with cars. Audi is famous for making cars that are fun to hoon around with. ...

Is Volkswagen Planning on an International Harvester Scout Revival?

The Volkswagen Scout would be an all-electric off-roader. Yes, Volkswagen owns the rights to the name. The new Scout would be priced around...
Matt St-Pierre
Trained as an Automotive Technician, Matt has two decades of automotive journalism under his belt. He’s done TV, radio, print and this thing called the internet. He’s an avid collector of many 4-wheeled things, all of them under 1,500 kg, holds a recently expired racing license and is a father of two. Life is beautiful. Send Matt an emai


Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.